Stakeholder Mapping

Submitted By Okanep1
Words: 1229
Pages: 5
Open Document
Business Strategy Assignment

Stakeholder Mapping

For an organisation to be successful there are a number of factors and groups of people which they must give significant amount of consideration to. Every organisation has groups of stakeholders who will be affected by decisions and changes made by that company. The external environment of business changes rapidly and especially in recent times due to the tough current economic climate, these changes lead to the creation of groups and individuals who become stakeholders to the organisation. (Anderson & Barker, 1994).These groups of stakeholders will expect different things from the organisation and put pressure on them to give them what they want. An organisation will therefore have to analyse these stakeholders. This will involve the company identifying who their stakeholders are and what power and interest they have in regard to the business and their activities. When they have identified these groups and their power and interest they will then map them onto a power and interest matrix. (This is shown in appendix 1). The organisation can then consider the position these stakeholders are in, their reactions to business activities and their behaviour if a plan or strategy was to be implemented. (Capon, 2012) Throughout this part of the assignment I will be applying the stakeholder mapping matrix to out chosen company, Topshop. Topshop competes in the very competitive market of fashion and so it is vital that they analyse their stakeholders in order to keep them all as satisfied as possible. They will attempt to do this through trying to balance the conflicting claims on the organisation. (Anderson & Barker, 1994). The stakeholder mapping matrix enables an organisation to do this and allows them to identify what position their stakeholders are in with regard to how much power and interest they have with decisions that are made within the organisation. The stakeholder mapping matrix includes four types of stakeholders each having a different level or power and/or interest. These four groups are category A, Minimal effort, Category B – Keep informed, category C – keep satisfied and Category D – key players. Topshop has many different stakeholders who can be assigned into these four categories.

Category D – Key Players

Key players within an organisation, as the name suggests, are very important and so Topshop will have to spend a considerable amount of time finding out what they want and how they will react to changes made by them. They are a group of stakeholders who take a high interest in business activities but who also have a high amount of power in influencing these activities. An individual stakeholder who is a key player within Topshop is Philip Green, Topshop’s CEO and owner of the Arcadia Group to which Topshop belongs. Philip Green is seen as being very influential and powerful within Topshop as he makes they key decisions for Topshop as a whole. Power has been defined by Mintzberg (1983) as “the capacity to effect or affect organisational actions.” This applies to Green as he has the authority to affect organisational actions due to making big decisions. Philip Green can make decisions over closing stores down that he feels are not making enough profit or who are not preforming as well as he would hope. As owner of the Arcadia group Philip Green stated “I would expect us to close 250-260”. This shows that Philip Green has immense power over Topshop and his decisions and expectations of the company will definitely conflict with many of the other stakeholder groups of the organisation. This decision for example would have conflicted greatly with the stakeholder group of its employees whose main expectation from Topshop is their job security. This expectation from employees therefore clashes greatly with Green’s, especially from the employees in the stores in which Green proposes to close. Green displays great power to influence through his ability
Show More

Related Documents: Stakeholder Mapping

Business Strategy Essay

What is strategy? At the most basic definition, strategy is defined as "a plan of action designed to achieve a long term or overall aim" (Oxfor Dictionaries definitions: Strategy, 2013) . But in the context of the business environment, strategy is a very important tool used by all successful entities in almost every facet of their operation. We will look at an in depth definition of what strategy means in a business context. To understand this is to understand the business environment, and the…

Words 1922 - Pages 8

Business Strategies Essay

Business Strategies -Home Depot and Lowe's dominate the market. Volume discounts allow large companies to offer extremely competitive prices. Home Depot In the 1990’s, Home Depot followed a differentiation business model. It focused on distinguishing itself from the competitors with knowledgeable, helpful employees, brand-name products, and a unique customer experience (Brown, 2007). As the home improvement retailing industry matured and became less fragmented, Home Depot recognized the need…

Words 520 - Pages 3

Questions On Business Strategy

Systems Strategy Triangle a. Relates the business strategy with the IS strategy and the organizational strategy b. Purposely design the organization and there IS strategies to complement their business strategy c. Business, IS, and organizational strategies must be adjusted constantly d. Alignment – the situation in which a company’s current and emerging business strategy is enabled, supported, and unconstrained by technology i. Higher states are synchronization and convergence 3. Strategy – coordinated…

Words 416 - Pages 2

Essay on Business Strategy

Diversification Strategy OUTLINE • • • • • • Introduction: The Basic Issues The Trend over Time Motives for Diversification - Growth and risk spreading - Diversification and Shareholder Value: Porter’s Three Essential Tests. Competitive Advantage from Diversification Diversification and Performance: Empirical Evidence Relatedness in Diversification Objectives • Define corporate strategy, describe some of the reasons why firms diversify, identify and describe different types…

Words 1802 - Pages 8

Business Strategy Essay

BUS6A2 - BUSINESS STRATEGY Fall Term Academic Year 2012/2013 Module Outline Booklet Module Leader: Mikko I Arevuo BA in International Business European Business School London Faculty of Business and Management, Regent’s College, London Module Code: Bus6A2 Module Name: Business Strategy – Managing and Thinking Strategically in a Rapidly Changing International Environment Academic Level: 3 Credit Value: 20 RC/10 ECTS Status: Core Formal student hours: Contact: 48 hours Self-directed…

Words 4425 - Pages 18

BUSINESS STRATEGY Essay

BUSINESS STRATEGY Apple Case Study MQP-Business[Group 1] Chinedu Madubuike (Murphy) Siyan Zhu (Laceiz) Yucheng Li (Levy) Hongrui Xu( Carey) CONTENT LO1. 4 INTRODUCTION 4 HISTORY 4 MISSION AND VISION 5 DEFINITION OF STRATEGY AND STRATEGY PLANNING CONCEPTS 6 APPLE CURRENT STRATEGY 7 LONG/ MEDIUM TERMS GOALS 8 PRODUCT LIFE CYCLEProduct Life Cycle 9 LO2. 10 PESTEL ANALYSIS 10 SWOT ANALYSIS 17 ANSOFF MATRIX ANALYSIS 21 ANAYLIZING APPLE INC WITH PORTER'S FIVE FORCE 24 BOSTON MATRIX 33 LO3…

Words 9480 - Pages 38

Business Strategy Of Apple

........................................................................................ 5 2. Apple Inc. .......................................................................................................................... 6 3. Generic Business Strategy ................................................................................................ 6 4. Organisational Culture ...................................................................................................... 9 5. Formal Organisational…

Words 5282 - Pages 22

Essay business strategy

Task 1.a Business organisations often try to acquire their customer’s interest and activity from their competitors. To compete with others they have to find out which financial commitment needed to make, which services or products needed to pursuit, which HRM implication needed, which organizational structure need to be adopted in terms of their internal strengths and weakness. This analysis is known as business strategy. According to Johnson et al (2004) business strategy is the path and opportunity…

Words 8971 - Pages 36

Business Strategy For Facebook

Running Head: FACEBOOK Business strategy for Facebook Table of Contents Executive Summary 3 Introduction 5 External analysis (Industry analysis) and internal analysis 5 Strengths of company 5 Weaknesses of Company 6 Opportunities of company 7 Threats of Company 7 Problem Statement 8 Criteria for evaluating Strategic alternatives 9 Three strategic alternatives and evaluation 10 Expand the global user community 10 Build engaging mobile practices. 11 Advance ad products…

Words 2480 - Pages 10

Business Strategy Essay

Frank’s Enterprises for Express Foods, Inc. Small Business Management – BU-3000 Marie Kight March 3, 2013 Executive Summary Frank’s Enterprises for Express Foods, Inc. is a small food service company that was open in 1997 in California. Frank’s specialized in fast food for company owned portable carts in high density urban office locations. The board of director approved for them to borrow $1 million dollars from three different banks in order to improve and expand their marketing…

Words 1903 - Pages 8