Business to Business Marketing Essay

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Pages: 2
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Group 10.








Introduction to B2B Market
B2B Content Marketing
Micro Targeting
Rise of Smarketing
Predictive Analytics.
Paid Placements



Definition:“Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations”

Areas of Difference

B2B Market

Consumer Market

Market Characteristics

Geographically Concentrated

Geographically Disbursed

Relatively Fewer Buyer

Mass Market

Technical Complex

Standardize

Product Characteristic

Customized

Service Characteristic

Service , timely Availability extremely Important

Somewhat Important

Buying Behavior

Involvement of Various functional area from both the ends

Involvement of family members

Purchase Decisions are performance based and rational

Purchase decisions are mostly based on Physiological
/social/psychological needs

Technical Expertise

Relatively less technical expertise is required Stable Interpersonal relationship

Non- Personal relationship

Manufacturer

Company Sales
Force

Representative
Agency

Distribution Dealer

Customer

Customer

Customer

General Electric used Pinterest and Instagram to showcase their great creativity right across the company. It included things like what it is doing, where it has come from and many more things.

Micro-targeting is much like traditional demographic and geographic targeting, except that it works at the individual, or
“micro,” level.
 Recent talk of B2B marketing sector
 Data and analytics used to better understand audience




Historically speaking, sales and marketing have always had a problematic relationship. In 2015, this might change. In B2B, the close communication between marketing and sales teams is crucial for getting maximum value from the new buyer behaviors.



According to a study conducted by SiriusDecisions, B2B
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