CD PROJEKT RED is a video game company founded by Marcin Iwinski and Michal Kicinski in May 1994. They are well known for creating role-playing games like The Witcher. I will be using the Boston Consulting Group matrix to analyses CD PROJEKT RED’s portfolio.
Stars (high market share and high market growth):
The Witcher series is the star of this company. Star products have high growth rate and high relative market share. Therefore, these products require a lot of investment to support their rapid growth and maintain their position. Due to their growth, these products will also generate a lot of revenue. In 2015 they released The Witcher 3 as a third installment in the Witcher series and sold around 25 million copies generating revenue of…show more content… Cash Cows products are originally Star products but as the market growth rate starts to decline the start products become cash cows. Cash cows product generate a significant level of income at almost no cost to the company due to the original heavy investment. The CD PROJEKT RED originally started their company by selling video games. Therefore, they had invested a lot of money into the platform but now they are mainly known for their Witcher series. But they are still making a significant amount of revenue from selling video games on their platform. Therefore GOG.com perfectly fits the cash cows…show more content… The Witcher Card Game Gwent is a CD PROJEKT RED free to play card game with microtransactions. It is very popular card game among Witcher fans. A product is classified as a dog if it has low growth market and low market share, but that product is able to generate enough resource to sustain themselves. The ultimate purpose of these products is to be phased out or promote other products. I feel Gwent is an appropriate fit for the dog quadrant because Gwent was originally a mini-game in Witcher 3 which a lot of people spent time playing. Therefore, the developers decided to make Gwent a separate free to play game for fans to promote the Witcher series. This game does have microtransactions which allows the game to generate some revenue back to support the
