Campbell's Advertising Campaigns

In the design of their advertisement, Campbell's decided to use a celebrity to advertise. They have used this technique in the past, for example in 1948 when Ronald Reagan was in the advertising for their V8 product. Although they have used this technique before, they usually stick to more simple advertising usually involving simplistic ideas and a theme of just red and white. Using this type of advertising is somewhat out of their comfort zone, but they execute it well by targeting an audience who watch football and recognize the pro athlete as LaDainian Tomlinson. Even though they use a celebrity in their advertisement they still managed to keep the product front and center along with the slogan they were going for keeping the focus away …show more content…
Using the slogan, “We put the protein in the pro,” has two main points of great advertisement. One point is the fact that they used a pun in the slogan, which is very effective because it can add humor to an advertisement, but in this case, it is more for persuasion. It persuades the intended audience because it is saying that the product is filled with protein. They are also indirectly saying that the protein from their product makes better athletes. People like to see that because they think that since the athlete eats this type of soup that means they feel obligated to do the same. Another focus in this advertisement would be the placement of the words that most people don’t see at first. Examples of this are on the bottom part of the advertisement where it says, “Packed with 100% lean meat and hearty veggies,” and, “Fill up on the good stuff.” They include these items not for main emphasis but for the parts of the audience that read more into it. They want people to know the benefits of their product is, and by saying it has “100% lean meat and hearty vegetables” it gets people’s attention because most people are trying to eat healthy. By adding the, “Fill up on the good stuff part,” is just another part of their slogan and it is effective because people usually believe what advertisements say. Saying it's good makes people think the product is

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