Target Market
Based on the above segmentation, the target market that Canada Goose should be the Fashion Forward as they are in line with Reiss’s vision of what the brand should be. He wants to see their products in upscale retail stores with premium prices and associated with other high-end brands
Measurable – this segment is increasing as some people are willing to spend lots of money on the product as long as it meets they fashion appetite as well serve the functional purposes of warmth and comfort.
Actionable – promote the qualities of the products and emphasize the ethical and regulated process followed in fur and down production.
Reaction – some customers will not be influenced by the ethical process followed as they do not think that
