Essay about Canon: Digital Single-lens Reflex Camera

Financial indicator of Canon
Period Ending
Dec 31, 2011
Dec 31, 2010
Dec 31, 2009
Total Revenue
46,236,000
45,705,000
34,472,000
Cost of Revenue
23,664,000
23,720,000
19,140,000

Gross Profit
22,573,000
21,985,000
15,333,000

Operating Expenses

Research Development
4,001,000
3,894,000
3,272,000

Selling General and Administrative
13,659,000
13,313,000
9,729,000

Non Recurring
-
-
-

Others
-
-
-

Total Operating Expenses
-
-
-

Operating Income or Loss
4,914,000
4,778,000
2,332,000

Income from Continuing Operations

Total Other Income/Expenses Net
(33,000)
89,000
28,000

Earnings Before Interest And Taxes
4,881,000
4,868,000
2,360,000

Interest Expense
13,000
24,000
4,000

Income Before Tax
4,868,000
4,844,000
2,356,000

Income Tax Expense
1,565,000
1,728,000
904,000

Minority Interest
(71,000)
(75,000)
(39,000)

Net Income From Continuing Ops
3,231,000
3,041,000
1,414,000

Non-recurring Events

Discontinued Operations
-
-
-

Extraordinary Items
-
-
-

Effect Of Accounting Changes
-
-
-

Other Items
-
-
-

Net Income
3,231,000
3,041,000
1,414,000

Preferred Stock And Other Adjustments
-
-
-

Net Income Applicable To Common Shares
3,231,000
3,041,000
1,414,0

A
Industry Sales（Unit: Million）
2.70
B
Company Sales（Unit: Million）
1.84
C
Market Share
37.4%
D
Average Selling Price (RMB)
2,990
E
Variable Costs (per unit) 1,679
F
Gross Margin per unit (D - E) 1,311
G
Number of Units Sold (A x C)
1,010,000
H
Gross Revenue(D x G) （Unit: Billion YUAN） 3.02
I
Total Gross Margin(F x G) （Unit: Billion YUAN）
1.32
J
Marketing Expenses（Unit: Million YUAN） 145
K
Other Expense（Unit: Million YUAN） 53
L
Net Profit(I – J – K) （Unit: Million YUAN）
1126.11
(Came from Yahoo finance) http://finance.yahoo.com/q/is?s=CAJ+Income+Statement&annual
（Giles Milton, 2010）

Numbers in thousand
Efficiency ratio
2011 Sales per employee: Sales per employee=Total sales (from profit and loss)/Number of employees=234.241 compared with 231.598 in 2010.
2011 Stock turn over: cost of sales/ inventory=3.81 2010:5

、
Product and market of Canon
To summary
Canon Inc. engages in the production and sale of paper copying machines, laser printers, cameras, lithography equipment, inkjet printers, and digital multifunction devices. Canon separates its products in three segments: office business, consumer business, industry and other business. First of all, the office business segmentation: it operates the manufacture and market of monochrome network digital MFDs, color network digital MFDs, personal-use network digital MFDs, office copying machines, full- color copying machines, personal-use copying machine, laser printers, large format inkjet printers, and digital production printers. The consumer business segmentation: it operates the manufacture and market of digital single-lens reflex cameras, compact digital cameras, interchangeable lenses, digital video camcorders, inkjet multifunction printers, single function inkjet printers image scanners broadcasting equipment, and calculators.
The industry and others business segmentation has these kinds of products: semiconductor lithography equipment and LCD lithography equipment, medical imaging equipment.
(Name of product comes from Canon.com.cn)

Canon product defined
The digital camera is the main product. It has several attributes: 1. Very high quality product. 2. Large selection of different products within same product line.3. Different product features. Different price level prepared for different income level. Good reputation of customer service and support.

Product design and development
Face Detection technology, Motion Detection

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