Essay on Capstone: Restaurant and Rubric

Executive Summary

Description of Concept and Overview of Business Plan
This is where the stuff goes. On and on and on, plus going on even some more until you have enough to make the rubric happy.

Legal Structure of Business
This is where the stuff goes. On and on and on, plus going on even some more until you have enough to make the rubric happy.

Management Summary:

Description of Management Team
This is where the stuff goes. On and on and on, plus going on even some more until you have enough to make the rubric happy.

Resume
This is where the stuff goes. On and on and on, plus going on even some more until you have enough to make the rubric happy.

Statement of Purpose: financial summary of sources and uses of funds
This is where the stuff goes. On and on and on, plus going on even some more until you have enough to make the rubric happy.

Marketing Plan

Market and Competitive Analysis

Demographics/Psychographics/Lifestyle

population in 2011: 33,737
Median resident age: 30.8 yrs average household size: 2.7 people
Income: 45,570
Races in zip code 77092:
White population: 8,979
Black population: 4,380
American Indian population: 61
Asian population: 398
Native Hawaiian and Other Pacific Islander population: 7
Some other race population: 58
Two or more races population: 257
Hispanic or Latino population: 19,605

Males: 16,681 (49.4%)
Females: 17,056 (50.6%)
For population 25 years and over in 77092:
High school or higher: 66.7%
Bachelor's degree or higher: 16.6%
Graduate or professional degree: 4.9%
Unemployed: 9.4%
Mean travel time to work (commute): 26.7 minutes

Read more: http://www.city-data.com/zips/77092.html#ixzz3RTetF4rF

Description of the area including commercial/residential profile
By placing the restaurant in such a great location near the freeway, we always have customers. People can see our store and with such fun and creative design, it has attracted the eyes of our customers. There is are a lot of other businesses around there. Including a gym and a lot of churches. Which means that on Sunday’s a lot of customers will be there for brunch.

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Notable locations in this zip code not listed on our city pages:
Notable locations in zip code 77092: Houston Fire Department Station 50 (A), Houston Fire Station Number 50 (B). Display/hide their locations on the map
Shopping Centers: Northwest Shopping Center (1), Keystone Plaza Shopping Center (2), Northbrook Shopping Center (3), Northway Shopping Center (4). Display/hide their locations on the map
Churches in zip code 77092 include: Central Garden Missionary Baptist Church (A), Grace Community Baptist Church of Houston (B), Greater Macedonia Baptist Church (C), Candlelight Church of Christ (D), Langwood Baptist Church (E), Houston First Saint Matthew Church (F), Iglesia Bautista Hispana Longpoint (G), Church of Christ - Candlelight (H), Church of Christ - Brookhollow (I). Display/hide their locations on the map
Parks in zip code 77092 include: Rosslyn Park (1), Watongo Parkway Park (2), Forest West Park (3), Langwood Park (4), Malibu Park (5), Mangum Manor Park (6), Delmar Stadium (7), Dyer Stadium (8), Scarborough High School Baseball Field (9). Display/hide their locations on the map

Read more: http://www.city-data.com/zips/77092.html#ixzz3RTcdHuzn

Traffic and amount of business available during each meal period

Due to the fact that it is near both 290 and 610. That will cause a lot of business. It will be the stop of a lot of people’s lunch time. It will also be a great date place. With the fact the food is different than most of the restaurants on the highways it will attract a lot of curiosity. Also people love to try new food, so it will be a great stop for everyone.

TxDOT Saturation Count
24 Hour Traffic Volume
Location
9100 HEMPSTEAD RD
Zip Code

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