The social psychology experiment I chose is the Carslberb social experiment. It started as a campaign for Carslberg beers. It was conducted by the Carlsberg marketing team. They wanted to show consumers that it isn’t the packaging or outside that counts but what is on the inside; whether it be beer, or a personality. The premise is, a couple is going to watch a movie at the cinema. After buying their tickets, they proceed to the theater to find only two of the 150 seats open. The rest are occupied by big burly bikers. Some couples left afraid, some couples stayed. Those who stayed got major applause and of course beers. Some couples arrived, looked at the room, and immediately left. Some showed some indignation or a small under their breath…show more content… This experiment has to do with social influence or the real or the implied presence of others and how it can directly or indirectly affect our thoughts, actions, and feelings. It also has to do with stereotypes, or preconceived ideas about people or groups. The couples stereotyped the bikers for being dangerous. They feared the bikers so they gave up their movie they spent their money on. In summary, majority of couples didn’t want to stay because of the stereotype of bikers. Others thought “we paid, we might as well stay” even though the situation may be dangerous. They weighed the pros and cons and decided it was worth it. The company used this information to create a commercial showing to never judge a book by its cover, or in case of a drink, by its bottle. It shows how as a society we always judge someone by their looks before we meet them without even thinking about…show more content… It shows how much we judge from appearance. From a moral point of view this isn’t ideal. But from a survival point of view, this is ideal. Our bodies are hardwired to assess our surroundings for danger and then react to it ( fight or flight). Those who left felt threatened and that the situation was dangerous for their survival. These instincts are good to have in certain scenarios but this scenario may not be that. A movie theatre is a relatively safe place that isn’t isolated or without help nearby. Those who stayed realized that this wasn’t a life endangering scenario or didn’t judge people by how they look. I found it interesting that the female would try to go to the seats and the male stopped her. Many couples mutually decided to leave while sometimes the female would voice she didn’t like it. I found it most interesting that the people who decided to leave were often pretty, athletic or generally above average people while those who stayed and took the seats were the opposite. There was a grandma, two women and a nerdy guy. Of course there were average people who stayed and average people who left but those who you thought would leave didn’t always. This experiment includes not stereotyping who you think will stay. Just how the biker is stereotyped to be aggressive mean, the grandma is stereotyped to be
