Case 1-1 Starbucks - Going Global Fast Essay

Words: 1097
Pages: 5
Open Document
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.

The controllable elements in the global market are the product, price, place, and promotion. Starbucks is using their products as promotion as high quality. Starbucks is known to have a sweeter taste than the average beverages served at a coffee shop. Starbucks has done research on places they want to reach out to overseas. Starbucks has done studies overseas in Japan, Italy, Spain, Germany, Mexico, and Puerto Rico. For each location, they had to do studies and factor in what their target market is and what they will be doing in those countries. Some problems Starbucks faced were their product. One thing the local coffee …show more content…
3. Critique Starbucks’ overall corporate strategy.

Starbucks is able to open a new store in 16 weeks or less and able to start making profits after three years. There are so many Starbucks around and their way they are doing this is by “predatory real estate” strategy. They are willing to keep opening more stores even though the rent or the location price may be high. They do this so that their competitors are not able to come into the location. This is why you will see a Starbucks and across the street, you might see another Starbucks. David C. Schomer, said that Starbucks was willing to pay double the rent for the location to open a store. They did not even open the store but corporate was still paying the rent so that others cannot open a coffee shop in that location.

In the end, Starbucks wants to drive out all the local competition wherever they go. They want to show that Starbucks is the only place to go to get a cup of coffee. This is similar to what Wal-Mart did with their stores. They were selling their products cheaper than their local competitors; even if they were losing money, and when the local competitors went out of business, Wal-Mart was able to control the price of their products. This is similar to what Starbucks is doing. In their case, they are paying rent to spaces so that others cannot come in.

Morally, this is wrong. For doing this, this makes a lot of people resent Starbucks,
Show More

Related Documents: Case 1-1 Starbucks - Going Global Fast Essay

MKT 505 ASSIGNMENT 3 Essay

Entry Plan into International Market Starbucks Assignment 3 Frederick Thomas International Marketing Summer 2014 Instructor: Dr. Alexander Onukwugha Executive Summary: The following report consists of the entry mode chosen by STARBUCKS to enter the Indian Market of Coffee House. This Report will give you a better understanding about an organization’s require to expand globally. Globalization plays a very important role for any organization. It helps the company to…

Words 4759 - Pages 20

Business Report Essay

plagiarism (which may retain a copy on its database for future plagiarism checking) Signature; fatemah Alnofal Note: An examiner or lecturer/tutor has the right to not mark this assignment if the above declaration has not been signed. Business case study [Author Name] Table of Contents Executive summary 3 Introduction 4 1.0 How does the company deals with customers? 5 1.1 Company Suppliers 5 1.2 Company Partnerships 6 2.0 What is the company’s strategy? 6 2.1 Business process 7 2.2 IT systems…

Words 4157 - Pages 17

Identify The Product Attributes Customers Seek When Buying Hot Coffee

3)For this analysis, consider using an alternative form of the BCG growth matrix. Format your matrix with present products and new products in the matrix columns, and present markets and new markets in the matrix rows. (25 marks) Quadrant 1: These are possible growth opportunities for the company. The company will need to invest to grow this market. Quadrant 2: These are like Problem Childs. They could be successful or not. They will require substantial investment by the company to…

Words 2510 - Pages 11

Starbucks Final Case Study Essay

Final Case Study and Strategic Plan: Starbucks’ Global Quest BUS 402 Strategic Management & Business Policy Executive Summary Here at Starbucks, we have had a very rewarding year thus far, and have been very successful since the beginning of our journey. As a matter of fact when you mention the name, Starbucks, people quickly think about that wonderful aroma and taste that is associated with the Starbucks’ name. This is truly what we are trying to create, a partnership…

Words 3811 - Pages 16

Representative: Mcdonald ' s and Company Essay

this trend into the future * Dividend: McDonald’s has a long and proven track record of paying out and raising its dividend, and currently pays out quarterly installments of $0.77, which when annualized puts the dividend as yielding 3.50% * Global Presence: As of the end of 2011, the company possesses 33,510 restaurants in 119 countries, with a strong presence in every major country in the world * McDonald's has successfully rolled out new items like coffees, smoothies, and Angus burgers…

Words 4136 - Pages 17

Electronic Medical Record and Health Care Essay examples

, law. 36 Part One Organizations, Management, and the Networked Enterprise Are Electronic Medical Records a Cure for Health Care? CASE STUDY D uring a typical trip to the doctor, you'll often see shelves full of folders and papers devoted to the storage of medical records. Everytime you visit, your records are created or modified, and often duplicate copies are generated throughout the course of a visit to the doctor or a hospital. The majority of medical records are currently…

Words 7321 - Pages 30

Marketing and Starbucks Essay

Universiti Utara Malaysia BPMN3023 STRATEGY MANAGEMENT GROUP I Lecturer’s Name: Mdm. Chong Yen Wan Case 7: Starbucks Coffee Company; The Indian Dilemma GROUP’S MEMBER | Yap Ai Seok 127746 | Wong Qian Ying 127806 | Yeong Sook Cien 128090 | Chang Choo Woon 128176 | Tiu Siew Mei 128207 | Tables of Content…

Words 5349 - Pages 22

Green Mountain Finished Report Essay

TABLE OF CONTENTS Part One History ….......................................................................... 1 Part Two Value Discussion …........................................................... 5 Competitive Advantage …................................................ 6 Part Three Mission Statement …....................................................... 8 SWOT Analysis …............................................................. 9 Portfolio Analysis…

Words 9917 - Pages 40

Essay Starbucks - Marketing Plan

Starbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in…

Words 5761 - Pages 24

Development of Facebook and Its Popularity Over Twitter Essay

American university was part of the Facebook niche. At this point, the market strategy of Facebook was effective as it created a huge curiosity and “attraction” to those whom couldn’t join, thus when Facebook was finally open to the public, it allowed a fast development throughout the whole world. The Expansion of Facebook can be studied in various segments such as marketing strategy, advertisement policies, globalization and in addition, the social networking phenomena. There were two types of growth…

Words 1443 - Pages 6