Case #1 Essay

Submitted By remi33
Words: 1317
Pages: 6
Open Document
SOCIAL MEDIA & RETAILING
MKTG 1010
Social Commerce is a subset of e-commerce ( i.e., the practice of buying and selling products and services via the Internet. It uses social media applications to enable online shoppers to interact and collaborate during the shopping experience and to assist retailers and customers during the process. Encompassing online ratings and reviews, numerous shopping related apps, deal sites, and social shopping malls and storefronts, social commerce, social media is very important element with regards to retailing or “e-tailing”.
Online shopping offers many benefits to shoppers, such as the ability to comparison shop easily and efficiently, convenience, enhanced selection,, and cost savings. With advances in social commerce (e-tailing), online shipping can finally offer a shared experience too – the experience of social shopping. Social media applications allow us to share product information easily and post opinions and access the opinions of others; and communicate with friends, family and associates regarding our shopping experience.
Examples of social media community and e-commerce sites include the following:
Twitter, Facebook, LinkedIn, Google Plus, Facebook, Living Social Groupon, TripAdvisor, Payvment, etc.
DIRECTIONS:
-Search the web and identify three (3) retailers, that use at least one of the social media that are listed above. For each website
-Identify the retailer by name and indicate its web address (URL): EXAMPLE: Company Name: WET SEAL - Company URL: http://www.wetseal.com/
-Describe the types of products or service being marketed.
-Identify the components of social media that are being used to market this retailers products or services.
-In 1 or 2 paragraphs, evaluate the effectiveness of the retailer social media efforts. Make sure to make reference to the retail market segment that this retailer is targeting and whether or not the social media actives are relevant to promoting the products or services to the target market. NOTE: Please use the forms provided below for this part of the assignment
RETAIL SOCIAL MEDIA CASE – Company Profile
STUDENT NAME:
Retailer #1: H&M
Retailer URL : www.hm.com
Describe the Target Audience for this Product/Service and why you reached this conclusion:
H&M’s target market is anyone that is fashional, trendy, and wants to stay current in the lastest trends without spending a lot doing so. I came to this conclusion by researching the topic and finding www.reasearchand markets.com, and www.heroinandmoss.blogspot.com.
Social Media Being Used: [Be specific] 1. Facebook (you can like their page) 2. Twitter (you can follow them) 3 Google+ (you can follow them)
Analysis: In one or two thoughtful, well written paragraphs, discuss whether or not you believe that the use of social media in marketing this product/service is effective for the target market Specify the target market for this particular retailer. Make sure to include data to support your analysis. Your personal opinion should not be the basis of this analysis. Social media help’s to market H&M. Their target market is anyone that is fashionable, trendy, and wants to stay current in the latest trends without spending a lot doing so. This group tends to be younger adults, who are also the same group that stays current on social media. Using social media to market for H&M is a no brainer. H&M uses social media frequently to stay up to date on the latest trends. Facebook, Twitter, and Google+ are perfect places to go to promote their product. These are sites that their target market frequent, even multiple times a day. They do a good job displaying their clothing is ways that make it easy for the consumer to match items to create outfits and also locate the closest store to purchase. The web site did not indicating sale items, but signing up for the email service alerts you to sales.

RETAIL SOCIAL MEDIA CASE – Company Profile
Show More

Related Documents: Case #1 Essay

Case 1 1 Essay

Subject: Case 1-1 Ribbons an’ Bows, Inc. Financial Standing I have been asked to share my opinion on the financial standing, profitability, why the decline in cash after three months, and whether I consider the first three months successful for the business, Ribbons an’ Bows. The summary of the financial situation is presented below, followed by my opinion of the situation. Carmen Diaz opened Ribbons an’ Bows, Inc. on April 1, 2010 from the help of two cousins loaning a total amount of $10,000…

Words 755 - Pages 4

Essay Case 1

CASE 1: GROUPON (Due 10/26/2014 10:00PM) Case Requirements: Form a group of no more than 4 students. Go to the SEC website (www.sec.gov) and locate Groupon’s initial registration statement (S-1) dated on 06/02/2011, the SEC’s comment letter dated on 06/30/2011, Groupon’s response on 07/14/2011, and Groupon’s revised registration statement (S-1/A) on 11/01/2011. Read relevant materials from the SEC’s website and the FASB Accounting Standard Codification system. Answer the following 6 questions…

Words 405 - Pages 2

Essay on CASE 1

The fit stop case study Wei Zheng 200084324 Overview: Susan Superfit who is a founder of brand new sport equipment firm. The firm plans to specialize in this equipment and provide customers with personalized advice geared to customer needs. She hope her firm can help customer choice which equipment is more suitable. She came up with the idea for this business during her recovery. She found that most of seller lacked in knowledge for equipment; therefore, they often gave poor advice…

Words 676 - Pages 3

Case 1 Essay

1. Consider a 1-Year $10,000 CD A. The future value of a $10,000 CD that has a maturity of 1 year at maturity with 10% interest is $11,000. Financial Calculator Inputs: $ -10,000=PV, 1=N, I=10, FV=? ($11,000) B. The future value of a 1-year, $10,000 CD after one year at an interest rate of 5.0% is $10,500. Financial Calculator Inputs: $-10,000=PV, 1=N, 5=I, FV=? ($10,500) The future value of a 1-year, $10,000 CD after one year at an interest rate of 15.0% is $11,500. Financial…

Words 2175 - Pages 9

Case 1 Essay

20 were residents of North Carolina.Each of the individuals sampled was given a standardized test to measure depression. The data collected follow; higher test scores indicate h igher levels of depression. These data are contained in the file Medical 1.A second part of the study considered the relationship between geographic location and depression for individuals 65 years of age or older who had a chronic health condition such as arthritis, hypertension, and/or heart ailment. A sample of 60 individuals…

Words 365 - Pages 2

Case 1 Tecoids

PPDPT 1613: CASE 1: NSAIDS & CORTICOSTEROIDS NJ is a 72 year-old female who has been receiving PT as an outpatient to improve her range of motion (ROM). You are now seeing her as an inpatient for gastrointestinal bleeding. Her previous medical history (PMH) is significant for rheumatoid arthritis and coronary artery disease. Her current medications include: 1. Ibuprofen :NSAID 2. Isosorbide mononitrate: NITRATE 3. Aspirin enteric-coated (low dose -…

Words 956 - Pages 4

Case 1 Essay

Case 1: The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues Q1. Review the case details Exhibit 5 “Survey Questionnaire and Response Distributions” and Exhibit 6 “Buckingham’s pricing matrix worksheet.” Complete filling in the pricing matrix worksheet for Exhibit 6 as taking the role of Larry Buckingham. The Table 1 illustrates Larry Buckingham’s price matrix. Table 1: Larry Buckingham’s price matrix Ticket…

Words 2064 - Pages 9

Essay on Case 1

First Keystone Bank Case 3.4 02-01-2015 1. Internal Controls: Audit should be performed weekly/monthly by an outside auditors or account. Someone unconnected to the records/balance sheets A segregation of duties, never allow one person to complete a transaction from start to finish Rotate personnel, this should be done randomly and for a lengthy period of time to make it effective Require vacation to be taken yearly by personnel and for at least one-two weeks, therefore putting someone else in the…

Words 328 - Pages 2

Essay on Case 1

Case 1: MHA Textile Corporation Over the last 15 years, MHA Textile Corporation has been one of PwC’s audit clients and has established a professional, constructive working environment with them. Currently, NYH, one of MHA Textile Corporation’s subsidiaries, is going through some tough economic times that have seen it layoff employees in their accounting department and has implemented many cost-cutting strategies in order to remain profitable. Due to the many employee layoffs, the accounting department’s…

Words 963 - Pages 4

Essay on case 1

Case Study #1: Green Valley Medical AEM 4570: Advanced Corporate Finance Name: Di Hu Net ID: dh583 1. What are the key elements of Green Valley’s strategy? a. What kind of hospital is it, and how does that relate to their overall strategy? Green Valley Medical Center is a nonprofit teaching hospital comprising of 330 beds affiliated with a large state university in a mid­size town located several hours from the state’s two urban centers. It was the only regional hospital…

Words 1525 - Pages 7