Essay on Case 3 Copy

Submitted By negley27

Words: 428

Pages: 2

Open Document

1. Using the full spectrum of segmentation variables, describe how GM has segmented the automobile market. (3 points)

GM segmented the automobile market into geographic, psychographic, demographic, and behavioral segments.

Geographic: United States

Demographic:

Age: The younger buyers, this includes all ages below 40
Gender: Both men and women fairly even
Family Life Cycle: Younger couples with or without kids since they are looking at the younger crowd.
Income: Lower to middle income

Psychographic:

Personality: Caring for the environment and financially aware
Social Class: Middle to low class

Behavioral:

Benefits: A technologically advanced vehicle, a personal service, and not pricy
Usage: Frequently used
Loyalty Status: Very loyal

2. What segment(s) is Saturn targeting? How is GM positioning the Saturn? (2 points)

Saturn is focusing more on geographic and demographic segments because they want to attract import buying customers, luxury loving customers, and higher class customers.

GM want customers other than the already domestic buying ones of Saturn. To do this they are releasing new models that are sporty with European style. They are also releasing higher priced vehicles. The advertisements are designed to change their image to draw attention from the younger crowd.

3. What role does social responsibility play in Saturn’s targeting strategy? (2 points)

Social responsibility plays a big role in Saturn’s targeting strategy. Saturn built its brand on its caring for the customers, employees, and communities. A lot of their energy has been focused on taking care of their employees. They make sure that the employees are salary rather that commission that way they see profit and are taken care of, this in turn takes care of communities.

secrecy essay

________ 2. Copy down a quote from that scene that illustrates its relevance (importance) to your thesis. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________ Page Number: _________________ Author: ___________________ Speaker: ________ 3. How does…

Words 723 - Pages 3

Jet Copies Case Problem Essay

Assignment #1: JET Copies Case Problem Read the “JET Copies” Case Problem on pages 678-679 of the text. Using simulation estimate the loss of revenue due to copier breakdown for one year, as follows: 1. In Excel, use a suitable method for generating the number of days needed to repair the copier, when it is out of service, according to the discrete distribution shown. 2. In Excel, use a suitable method for simulating the interval between successive breakdowns, according to the continuous…

Words 1074 - Pages 5

Essay on SYLLABUS FISV5600 Winter 2013 14 1

management. Contemporary financial management techniques will be discussed throughout the course. COURSE OBJECTIVES: 1. Analyze financial statements in making managerial decisions 2. Prepare financial statements for internal and external reporting 3. Develop and critically analyze key financial ratios to make operational and business decisions 4. Develop, interpret, manage and control financial budgets 5. Develop, interpret, and monitor financial and operational forecasts…

Words 1260 - Pages 6

Industrial Injury Case Study

concerning the above-referenced industrial injury case. New Applicant’s Attorney and The Applicant’s Second Industrial Injury Claim As you know, the applicant’s previous attorney, Mr. John Carty, was replaced by Mr. Juan Vera. After taking over the applicant’s case, Mr. Vera filed a new Application for Adjudication of Claim for a cumulative trauma injury. The CT claim spans from October 28, 2015 through October 28, 2016. This claim has been assigned case number ADJ10870282. At this time, we are still…

Words 600 - Pages 3

My Work Essay

Judicial Council and are provided free of charge. These forms cannot be sold, republished, or otherwise transferred from one person to another for compensation or other value without the Kansas Judicial Council’s express written permission. (Usual copy rates may apply.) WARNINGS 1. These are basic forms for simple divorces. They do not deal with every divorce situation. A divorce can be complicated and using legal forms without an attorney’s help can harm your legal rights. 2. The Clerk of the District…

Words 1587 - Pages 7

Assignment: Citation and Assignment Cover Sheet Essay

the test in the tutorial group they are enrolled. Assessment 2 – Case-based assignment (20%) Learning outcomes 1, 2, 4, and 5 – due in week 10. The case-based assignment is a task requiring students to investigate the management control system of the case study organisation of their choice. Data collection will involve interviews with the case study organisation as well as additional research relating to the topics raised in the case. Further details will be provided during the semester. The assignment…

Words 508 - Pages 3

Essay on Mr Leo

Technology Auckland Campus GUIDELINE: CASE STUDY ANALYSIS 530 Organizations and Management Trimester One 2013 Weighting 10% Submission Date: 11 March 2013 Topics | Actual Marks | Total Marks | Case 1: ORGANISATIONAL CULTURE “ Sol Cleaning Service” | | 35 | Case 2: SOCIAL RESPONSIBILITY “After the gold rush” | | 35 | Total | | 70 | Instructions A) From the two sets of Case Studies given to you- answer ALL the questions…

Words 460 - Pages 2

Serena Stone Legal Case

distributing bootleg copies of DVD's, but soon learned that Edwards only received these DVD’s from a co-worker by the name of Serena Stone. Serena Stone’s boyfriend, Antonio Jones is the sources who created the bootleg copies. After Gallagher’s investigation, both Stone and Jones were charged with dealing in the pirated recordings of the DVD’s. Jones appeals the charge and implicates that although he aware of the federal law for the copyright for unauthorized distribution of the pirated copies.…

Words 796 - Pages 4

Comp230 Week 5 Essay

Driven Computer / Network Tests ' This VBScript program is run using the PC_Tests.cmd Batch Script Set args = WScript.Arguments WScript.Echo vbCrLf Select Case args.Item(0) Case "1" Call System_Information Case"2" Call System_Memory_Size Case "3" Call OS_Version Case "4" Call Printers_Status Case "5" Call Logical_HDD_Information End Select Sub System_Information Set WshShell = WScript.CreateObject("WScript.Shell") WScript.Echo "The…

Words 1813 - Pages 8

MG 301 Essay

will see a section titled Case: Pizza USA: An Exercise in Translating Customer Requirements into Process Design Requirements. Please read this section and the associated questions as this is the topic for your Case Study Assignment. Don't think of this as "an assignment you are writing for school". Think of this as an actual business assignment your manager (me) has given you and your next raise, promotion, and future with the company hinge on your performance. Your Case Study Assignment should…

Words 429 - Pages 2