Case Analysis Of Blackberry

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BlackBerry revenue falls below a $1 billion
BlackBerry revenue falls below a $1 billion as company sells few new BlackBerry’s
By Rob Gillies, Associated Press | Associated Press – Sat, Mar 29, 2014 1:17 AM AEDT
TORONTO (AP) -- BlackBerry reported a steep drop in profit and revenue Friday as it transitions from a smartphone company to a software business under its new chief executive. Shares rose five percent in morning trading as CEO John Chen cut expenses quicker than expected.
The Canadian company lost $423 million, or 80 cents per share. Adjusted for one-time items, however, the company lost 8 cents per share, much better that the losses of 56 cents per share that Wall Street had expected, according to a poll by FactSet.
Revenue fell to $976 million, the first time the company has seen revenue fall below $1 billion since late 2007, and short of the $1.1 billion analysts had projected. Blackberry reported revenue of $2.7 billion in the same quarter last year.
It is the second quarterly results under Chen, who is deemphasizing the hardware business after last year's launch of the BlackBerry 10 failed to spark a turnaround. The BlackBerry has been hammered by competition from the iPhone as well as Android-based rivals.
"The guy is on the move fast," said Colin Gillis, an analyst at BGC Partners. "He can control expenses but you can't magically make revenue happen."
Chen, who is credited with turning around Sybase, a data company that was sold to SAP in 2010, is putting more emphasis on BlackBerry's mobile device management business, a collection of software that allows IT departments to manage different devices connected to their corporate networks. He is also emphasizing BlackBerry's popular BlackBerry Messenger application that is now also available on Apple and Android devices. And he is trying to highlight Blackberry's embedded QNX software systems, which are used in-vehicle infotainment systems and industrial machines.
"I see this as a good turnaround plan," Chen said on a conference call with analysts. "Knock on wood I'm hoping that it will also slow down the erosion."
BlackBerry announced last December that it's entering into a five-year partnership with Foxconn, the Taiwanese company that assembles products in vast factories in China. Foxconn, known for its manufacturing contract work on Apple's iPhones and iPads, will jointly design and manufacture most BlackBerry devices and
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