Case Study: Atlanta Braves

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The Atlanta Braves baseball franchise is the oldest continuously operating professional sports franchise in the country. Their home games are played at Turner Field, which was constructed for the 1996 Atlanta Olympic Games. The stadium seats 49,000 fans and is located south of downtown at 755 Hank Aaron Drive.

The Ivan Allen Jr. Braves Museum and Hall of Fame features artifacts, exhibits, and photos from the team's early days in Boston, to its time in Milwaukee, to its current home in Atlanta. The museum is located on aisle 134 on the northwest side of Turner Field. The team started in Boston in 1871 and remained there through 1952. Over the years there were several different team names. A display chronicles the history of the team when it was known as the Red Stockings, Beaneaters, Doves, Rustlers, and Bees. Exhibits include old team jerseys and artifacts from the 1914 and 1918 World Series. …show more content…
Displays include a cross section of an original 1954 Baltimore and Ohio Railroad car similar to the ones the team traveled in during those years. There are also a variety of artifacts from the 1957 World Series. Visitors can listen to a recording of Hank Aaron as he describes his years as an Atlanta Brave.

The Braves franchise moved to Atlanta in 1966. A video highlights opening day at the old Atlanta-Fulton County Stadium. Mementoes from the Atlanta years include the 1995 World Series Trophy, items from 14 straight Division Championships, Hank Aaron's 715th home run bat and ball, and Dale Murphy's MVP Awards from 1982 and 1983. An exhibit tells the story of Turner Field's role in the Olympics and its conversion to the Braves new home stadium afterward.

A photo exhibit shows the 45 Braves who are members of the National Baseball Hall of Fame in Cooperstown, New York. Well known former Braves that have been inducted into the Hall of Fame include Cy Young, Babe Ruth, and Hank
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