Case Study: Business Plan

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Business Plan - Part #3
Marketing Plan
Team Name ______________________________
Team Members:
___________________________,
___________________________,
___________________________,
___________________________, A. Marketing Plan

Describe the target market:

Gender ______________________________________________________________,
Family Life Cycle _______________________________________________________,
Age ___________________________________________________________________,
Class ___________________________________________________________________,
Ethnicity ________________________________________________________________,
Size of the Market ________________________________________________________
Growth rate of Market _____________________________________________________
Spending power of Market __________________________________________________
Psychographics ___________________________________________________________
________________________________________________________________________,
________________________________________________________________________,

Positioning:

________________________________________________________________________,
________________________________________________________________________,
_______________________________________________________________________,
________________________________________________________________________,
_______________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,

POSITIONING GRID

What technology is most important to your firm: _________________________________
________________________________________________________________________,

Identify 4 variables to use on the perceptual map:

1. _________________________________________ 2. _________________________________________ 3. _________________________________________ 4. _________________________________________

Implement Marketing Mix

Product Plan:

________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,
_______________________________________________________________________,

Product Name: _________________________________

Product Description:
________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,
________________________________________________________________________,

Post your Product Logo:

Price Plan: pricing strategy

Check the strategy you are most likely to use:
______Penetration pricing
______Skimming
_______Status Quo

Rationale: ____________________________________________________________________,
_____________________________________________________________________________,
_____________________________________________________________________________.

Elasticity
How elastic is the price for your product?

Demand Elasticity = ________Inelastic Demand or __________Elastic Demand

Rationale: ____________________________________________________________________,
_____________________________________________________________________________,
____________________________________________________________________________.

Online pricing policies:
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