Case Study Chipotle Mexican Grill

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Evidence 2 (Cite Evidence)
For example Chipotle Mexican Grill according to American Enterprise Institute a weekly survey of ten of Chipotle’s markets, they found the company implemented price increases in half of the surveyed markets this week—San Francisco, Denver, Minneapolis, Chicago, and Orlando. In most markets, the price increases have been limited to beef and average about 4% on barbacoa and steak, toward the lower end of management’s expectation for a 4% to 6% price increase on beef. In San Francisco where was across-the-board price increases averaging over 10%, including 10% increases on chicken, carnitas (pork), sofritas (tofu), and vegetarian entrees along with a 14% increase on steak and barbacoa. We believe the outsized San Francisco
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