Forecasting uses historical data to determine the direction of future trends of the business. Businesses utilize forecasting to determine how to allocate their budgets or plan for anticipated expenses for an upcoming period. St. Jude Medical has done a good job not only at forecasting, but translates the forecasting into making more sales. St. Jude Medical has exceeded multiple analysts earing estimates for the past several years. This means that St. Jude Medical is interoperating the data correctly and using it to their advantage. The share price movement is generally impacted by the deviation of the company’s results from the analysts’ estimates. Since St. Jude Medical had a net margin of 11.4% and a return on equity of 26.7%. The company
