Tres Chic Beauty Studio is a start-up salon in its first year of business. In order to ensure success, Tres Chic has developed a comprehensive strategic marketing and advertising plan. Tres Chic offers a wide range of cosmetic and aesthetic services. The market need is for a high-end, convenient yet exclusive hair salon that is skilled and reasonably priced, serving clients in the Gold Coast neighborhood of north side Chicago. Tres Chic has compiled valuable information about the market it will operate within and knows a great deal about the common attributes of its target customers. Tres Chic will leverage this information to understand who will be served, how to meet their needs, and how our beauty studio can better serve them. Tres…show more content… The plan is to spend no more than $5000.00 on marketing within the first year. The obvious reason for this will be because some of the money that typically could be spent for advertising purposes will be used for rent, supplies, and start-up expenses. By choosing a high-traffic location, desirable street for Tres Chic’s storefront, it will receive a great deal of walk through traffic. The price for having this location takes the form of slightly above average rent. Part of the higher cost of rent is a necessary expense if you choose to locate a shop in a popular commercial property. This extra expense will pay for itself over time due to the necessity of visibility when attracting new…show more content… These focus groups drew a wide range of participants from both sexes, various regions and demographics. The members of the focus groups were asked what type of luxury services, if any they typically use or would be interested in and why. In addition, they were asked if they are currently pleased with the salon that they go to and if they would be willing to try a new salon. They were given a folder containing information regarding Tres Chic’s offerings and asked to rate the services they would be interested in. The focus helped Tres Chic to understand their target audience and which serves should be marketed most heavily. Due to the research and preparation done by Tres Chic, there is now a solid marketing and advertising plan in place to ensure success for Tres Chic Beauty
