Case Study of Alliance Boots Plc Essay

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ALLIANCE BOOTS PLC:

INTRODUCTIION:
Alliance Boots is a leading international pharmacy-led health and beauty group serving a wide range of products and services to customers over 100 years in the UK. We are trying to identify how the Boots works internally and externally to reach its goal. We are also trying to find out how the Boots motivates its employees to be productive. We will also discuss its organizational structure and design to communicate each other function of the organization. We will discuss its appraisal system and organizational record keeping. We will also find out about its brand image to the stakeholder.
Customers are at the heart of their business and they are devoted to providing extraordinary customers and …show more content…
(www.allianceboots.com)
AT A GLANCE: * Operating over 20 countries. * It has115, 000 employees. * Operating more than 3,250 health and beauty retail stores. * Dispensing more than 245 million items each year. * 1500 Stores in the UK and Irish Republic. * Serving 420 million customers (pa). * Operating over 360 pharmaceutical wholesale distribution centers. * Cash generated from operation £1130 million. * Revenue is £22.5 billion. * EBITDA is £1,360 million. * Trading Profit is £1,074 million.
(www.allianceboots.com)

BUSINESS ENVIRONMENT OF THE BOOTS:
The organizational environment consists of internal and external environment. Alliance Boots operates in highly attractive markets with potential for significant long term growth. The Company expects to increase life expectancy and product innovation to continue to drive demand for prescription medicines and related healthcare services. At the same time, they believe that a growing customer focus on personal well being will drive demand for health and beauty consumer products and related services.
Fig: The Organizational Environment of Boots:

Legal
Environmental
Technological
Political
Social
Economic
External Environment
Communication
External Environment
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Innovation
Strategy
Change
Internal Environment

(Writer’s observation)

INTERNAL ENVIRONMENT:
In
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