He further contends that the presence of celebrity can draw the attention the audiences and affect their desire to spend or consume through their increased curiousity (Rojek, 2001, p.91). The demonstrations of famous people taking parts in causes to advance circumstances and bring issues to light against issues identified with humankind are named as "Celebrity Humanitarianism" (Kapoor, 2013, pp.1-6). He condemned the demonstrations, notwithstanding, by asserting that the famous people do near nothing than just making benefit out of the crowd, by upholding consumerism, and consequently self-advancing their own particular picture (Kapoor, 2013, p.1). He goes further to contend that the associations behind the battles have really done little to repair the circumstances that they are battling against, and that they just intended to put on a white cap, to raise their own particular status as additionally a big name (Kapoor, 2013,