Change Management Rhetorical Analysis

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The video is about change management by Gavin Wedell. This video explains organizational change concepts and how to implement them successfully in the simplest manner. In the video, Gavin tries to explain the present scenario of how some people who are called management ‘gurus’ make a lot of money just by training organizations to manage change. There are a lot of books and articles written on change management. Many expensive methodologies are available in the market today that has step by step guidance to deal with change management.
In today’s world, companies have a lot of options to deal with change. Some of them are complicated and some are expensive. But the fact is, every company faces constant change in various fields like market conditions,

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