Chapter 1 Essay

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is planning, creating, delivering, and interpreting messages.
In your career you will be required to use many different communication skills to succeed.
You will need to: persuade people, explain decisions, solve problems, ensure that everyone shares the same understanding of a problem or plan, and maintain productive working relationships .
In the job market and at work, being a good communicator will give you a competitive edge over most people who do not possess first-rate communication skill.
Second, being a good communicator contributes to your professional and personal success. Employers look for an employee who can: work in a team structures, verbally communicate with people within the organization as well as with external audiences, obtain and process information, create and edit written reports, and be persuasive and influence others.
Lack of communication ability tops the list of complaints from employers about potential MBA job recruits.
Communication skills will make you a more valuable employee.
It saves money and makes money.
Your expertise with social media – web-based applications designed to promote social interaction – also can benefit your company.
Communication skills may improve your salary .
Good communication skills can improve your personal life.
In business, communication is typically goal -oriented.
The person initiating the communication, the sender , must first determine what he or she wants to say and then encode it by putting it into words, images, or action.
The sender then has to select a medium – a channel used to transmit the message, such as a face-to-face conversation, telephone call, email message, text message, or social networking post.
Determining the best way to phrase the message and the best medium to use requires that you understand the audience , the individual person or people for whom a message is intended and the context, the set of circumstances in which you are communicating.
The receiver’s prior knowledge, experience, or expectations may affect the way they decode the message, which involves interpreting and attaching meaning to the words, images, and actions. barriers may stand in the way of effective communication.
You may be able to recognize miscommunication by the feedback you receive from your audience.
Feedback is any form of verbal or nonverbal response to a message. barriers can occur at any point in the communication process. physiological barriers arise from a receiver’s physical state. psychological barriers arise from a receiver’s attitudes toward the message or toward the sender. semantic barriers arise from language that is ambiguous or difficult to understand. language barriers arise from senders and receivers not using a shared language. mixed messages arise from conflicts between verbal and nonverbal communication.
Communication is also challenging because it takes place in a specific context , which influences the purpose of communication, the best medium to use to communicate the message, and how receivers interpret the message.
Businesses communicate all day every day, with audience they may never meet in person.
Social media conversations offer businesses 2 very important benefits.
First, they help companies collect customer feedback and gain customer insight.
Second, they lead to sales : people who engage in social medial are more likely to purchase from the brands they follow and recommend those brands to others.
The top 50 brands on Facebook post an average of 38 times per month, with brands such as National Geographic, iTunes, and MTV posting more than 100 times per month.
Social media guidelines that intel publishes for its employees: honest, authentic, natural, discrete, and valuable.
Most people have at least one communication strength that they can build on.
The
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