Final Group Project Character
Building IV
CSR Proposal
On
BINUS International University - Joseph Wibowo Center
Jl.Hang Lekir I No. 6 Kebayoran Baru, Jakarta Selatan 12120, Indonesia
Even Semester 4, 2012
Table of Content
Executive Summary.............................................................................................................3
Company Backgrounds........................................................................................................4
Company Vision and Mission..............................................................................................4
Current CSR Programs.........................................................................................................5
CSR Proposal…………………............................................................................................8
CSR New Plan……..................................................................................................8
What Should The Company Do? .............................................................................8
CSR Budget…….….................................................................................................8
Company’s Stakeholder.......................................................................................................11
Conclusion. ………………………………………………………………….……………13
Reference. ………………………….……………………………………….…………….14
Appendix. ………………………….……………………………………….…………….15 Executive Summary
First of all, this group will be presenting a new CSR plan of an insurance company, “MSIG” Mitsui Sumitomo Insurance Group. MSIG is formed by the merger of Mitsui Marine & Fire Insurance and Sumitomo Marine & Fire Insurance in 200. This company ranked 6th and 7th in Insurance industries in Indonesia during 2009 and 2010, and it is the third largest Insurance Company in Japan with the market share of 18.6 in 2007 behind the big twos, Tokio Marine and Sompo Japan. Like many other companies, MSIG Indonesia is a very contributing company and takes a lot of part in its corporate social responsibility. CSR activities are done by companies because of their consciousness of their responsibility toward the society and environment around them and also to provide better relationship with their customers. MSIG has a motto or theme for their CSR activity, which is called “For the better future”. Its current Corporate Social Responsibility activities basicly focus more in the field of education and environment, for instance: presenting donations to 12 elementary schools are Jogjakarta, Fun kite Activities at Monas, Eco activities through FunWalk, Environmental education for young generation, Reforestation project, and scholarships. Hereby, this report will provide details of the new CSR proposal, which includes plans that are related to health, humanity and environment (as MSIG currently doesn’t have any CSR activity that related to health and humanity section). The first proposed CSR is FunClean, which is an extension of the previous activity, FunWalk, to also raise the consciousness of society to help maintain clean and healthy city along with the consciousness about global warming. The second is Blood for life, which is a blood donation activity meant for the employee of the company to contribute in health section CSR. Last but not least is Care n Share, an activity to show the company’s care for the less fortunate children and those who suffer natural disaster by giving donation through money, goods and possibly living places as well. The rough budget of the new proposed CSR will be roughly about Rp. 100,000,000. If the proposed CSR activities are approved and turn out to be succeed, the company can continue doing them for maybe 5 to 10 years or maybe even make it a tradition. As for long-term projection, the rough budget of the new CSR activity might increase due to inflation (probably around 5% in 5 years). By the end of this report, there are some photos attached which
