commanding high prices, (£3,999 for the seven day Greek Wine Odyssey for example) further fuels this contention. With European delights well established, new world tours, some in their eleventh year (California, New Zealand, South Africa, Australia, Chile and Argentina, from £1799 - £2699), serve to reinforce the growing role of food and wine in tourism today. While such tours account for gastronomy per se, others combine wine and food with walking, with music (the Montreux Jazz Festival, and the Veneto…
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