Social media can have a magnificent impact on the promotion and acceptance of a brand. Social networks, such as Facebook, Instagram or YouTube, help the brands in a variety of ways for enjoyment. In the case of Chipotle - Farmed and Dangerous Case Study, “the latest and greatest milestone in the fusion of television, advertising and advocacy,” (Răduţoiu, 2014).
Social entertainment which encompasses digital and formats of media such as social gaming, socially enabled videos games or social television can push a visual or video campaigns over the top (Tuten & Solomon, 2013, p. 147). Chipotle was able to create a web series that is good enough for viewers and redefines the brand’s content and influence consumer experience. Production of entertainment
