Chipotle Mexican Grill Essay

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Pages: 5

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Overview

Chipotle Mexican Grill, Inc. since opened in 1993 has quickly become one of the most popular fast food service company specifically known for its strong integrity to serve healthy food. However, Chipotle may be facing some risks, preventing the company from maintaining and increasing its sales. This proposal aims to address one of its weaknesses and provides a solution to turn its weakness into strength. Currently, Chipotle is lacking in the menu options and tastes compared to its competitors such as Qdoba Restaurant Corporation. According to Paul R. La Monica, a journalist of Cable News Network, there is a serious debate online between Chipotle and Qdoba consumers comparing the two brands on tastes and food options, with Qdoba as the winner (La Monica). In order to increase its sales, Chipotle needs to grow as a company and develop more menu options. So, this proposal is for the Chipotle management team to consider adding at least two or three more menu items to provide customers with more choices and to gain more sales. Although it is not an urgent issue, Chipotle should put this proposal into long-term consideration as to consumers’ taste might change. A newly added menu can …show more content…
Though for a franchise that is set to open up hundreds of locations each year, it should be expected to earn high-single digit to double-digit sales. However, the results are not as satisfying. It will be difficult to reach high revenue sales if it continues to increase prices because it would no longer be fast food at affordable prices, but simply becomes a regular food service company. Thus, for future sales purposes along with customer satisfaction in mind, Chipotle should implement new menu at its

Chipotle Mexican Grill Essay

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Essay on Evaluation: Chipotle Mexican Grill

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Chipotle Mexican Grill Case Analysis Essay

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