Christmas Morning With A Hoover Analysis

Advertising, the notorious exploiter and an ultimate medium of manipulation, underwent a new uprising, in the post World-War II America. This text presents a 1953 print advertisement of a Hoover, titled “Christmas morning she’ll be happier with a hoover” and is printed on November 30th.
The baby boom, fenced between 1945 and 1964, fueled a housing boom, which brought along America’s new middle class that advertised traditional family values and as well integrated consumption anxiety.

As the new power, capitalism, claimed the technical innovations of wartime and reshaped them into “labor saving” convenience products, it became clear to companies and advertisers how simply can people be caught into the circle of consumption by constantly supplying the new and improved. After a devastating war, the constant inflow of new products were the causation of anxiety, but not of a depressive but of a hectic kind. House products, such as Hoovers, promised for increased productivity and increased leisure time, which of course successfully made them wanted by housewives of nearly “all kinds”. …show more content…
Women were raised by being taught of submissiveness, family values and “the woman’s role” in society. It was not then frowned upon, and thus this advertisement conforms to the American conventions of 1950’s consumerism. In the given advertisement, the neat use of graphic design allows for warms colors and a feminine touch. A young lady who is lying on the ground and peeking inside a Christmas card happily accepts the present, a Hoover, which is presumably meant for her. It is not meant to be taken as an insult or a piece of comedy, but instead a jolly pre-Christmas advertisement to which many happily responded “I do need to make my wife happy, I do need to buy

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