11). At the same time, the inclusion of Mexico’s historical events into both public and private school curriculums increased awareness and celebration of this holiday (Carlson, p. 11). Moreover, the growth of Mexican-American populations (Figure 7) prompted local governments to sponsor Cinco de Mayo festivals (Carlson, p. 11). Media outlets, such as radio stations promote annual Cinco de Mayo celebrations in areas with large Mexican-American populaces while the growth of Spanish-language media sources has also largely attributed its diffusion (Carlson, p. 10). Furthermore, businesses utilize the holiday to promote economic interests through the sale of ethnic food items and by promoting parties and sweepstakes (Carlson, p. 12). As a result, this publicity has only served to contribute to the overarching national awareness and understanding of Cinco de Mayo (Carlson, p.