Essay about Cirque Du Soleil

Words: 1668
Pages: 7
Open Document
Cirque du Soleil
Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis?
The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats.
The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added form of entertainment along with the various circus acts. Electric lights and moving pictures also added to the magic of the circus. * A series of ‘educational entertainments’ featuring people and historical montages from around the world. …show more content…
2. Citizens losing respect for the media :
Citizens had been lately viewing the journalist’s behaviour as unethical, accentuating violence and increasing obscene content in newspapers. They accused media of disrespecting privacy of stars and celebrities and exaggerating stories to claim exclusivity. As a result Hong Kong Press council was established on 2000. 3. Dry style of newspaper reporting shunned :
Newspapers such as HKEJ with high quality content concerning economic and current affairs but at the same time having a dry style of reporting news was being shunned by markets. Its approach did not appeal to mass market and circulation dropped drastically. 4. Launch of free papers :
Launch of free papers such as Metropolis Daily, Headline Daily and am730 captured a market share of 10% of advertising revenue available for newspapers. And some dailies started price cutting campaign to increase the circulation. 5. Online Media :
The impact of Internet has changed the direction of newspaper market. Several newspapers started offering online edition of their newspapers. People in the age group of 18-35 segments prefer online versions and it is a growing segment.

HKET Group has used the strategy of diversification and differentiation to sustain their business growth during the period of 1995-2005 by adopting the following strategies: 1. HKET launched electric information services for real time quotation,
Show More

Related Documents: Essay about Cirque Du Soleil

Cirque Du Soleil Copy Essay

OF BUSINESS AT DARTMOUTH Cirque du Soleil Beyond Blue Oceans: Scaling Cirque du Soleil and the Evolution of the Business Morimura, Weiss, Guillen, Marinho, Nakayama, Rodrigues Nov. 2011 Entrepreneurship and Innovation Strategy EIS – Cirque du Soleil Nahomi Morimura, Fabio Weiss Chaves, Rodrigo Guillen, Tulio Marinho, Heitor Nakayama, Alexandre Rodrigues Beyond Blue Oceans: Scaling Cirque du Soleil and the Evolution of the Business 1 Introduction Cirque du Soleil, or Circus of the Sun in English…

Words 5092 - Pages 21

Cirque Du Soleil Case Essay

advantage is its culture that supports and energizes its innovation goals. Cirque strengthens its distinctive competency of creativity and achieves business objectives by creating an environment of trust and dedicating resources to encourage employees to hone their craft and try ideas. Analysis and Recommendation In order to attract more talent and increase its employees’ satisfaction along with its commercial success, Cirque will need to change how it manages its culture, talent and growth. It…

Words 1205 - Pages 5

Cirue Du Soleil Essay

on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to…

Words 3301 - Pages 14

Essay on Defining Marketing

Defining Marketing MKT 421 Defining Marketing According to the “American Marketing Association” (2012), “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Definition of Marketing). Marketing is also defined as “performance of activities that seek to accomplish an organization’s objectives…

Words 805 - Pages 4

Beatles Love Essay

Evaluative Essay The Beatles Love: Cirque Du Soleil The Beatles Love is a Cirque Du Soleil performance that is housed at the Mirage in Las Vegas, NV. Cirque Du Soleil has many themed shows that tests the acrobatic and athletic skills of hundreds of performers. The Beatles Love celebrates the musical legacy of the Beatles. Created from the poetry of the lyrics. The show dives deep into the content of the music in a series of scenes using real and imaginary characters. The Love Theater, which…

Words 363 - Pages 2

Essay about Cirque competitive analysis

stake in about 250 artists' music, including albums, tours, and merchandise. Cirque's success has spawned imitators, many of them from the troupe's own ranks. Former Cirque executive Normand Latourelle is touring the U.S. with an equestrian-themed show called Cavalia. Longtime Cirque director Franco Dragone will open a Cirque-like water show in April at the new Wynn resort down the strip. Even so, "they're very clever business people," says Paul Binder, founder of the nonprofit Big Apple Circus…

Words 951 - Pages 4

Richard Macdonald: Legendary Sculptor

Tai Nguyen-Le Professor Ekern Art B13 T/Th 1:00-4:00 10 October 2017 Legendary Sculptor Richard MacDonald Richard MacDonald can be considered as one of the most profound contemporary sculptors of our time. MacDonald is well known for expressing the form and movement of the human being through his bronze sculptors. MacDonald states, “I have the ability to capture a split second. I want you to be hit with whatever the essence is of this sculpture” (artnet.com). His sculptors consist of active performers…

Words 503 - Pages 3

Blue Ocean Strategy

Tues/Thurs Jiawei Lai April, 29,2014 Cirque du Soleil did not make money by competing the confines of the industry or stealing customers from other rivals, they create uncontested market space that makes the competition irrelevant. It attracted a whole group of new customers. By using the blue ocean strategy, Cirque has increased its demands and it seems to work rather than the red ocean strategy. Blue ocean denote all the industries…

Words 407 - Pages 2

Persuasive Essay On Animal Free Circus

their children. Today, there are many successful animal-free circuses out there that are very entertaining for all ages and they definitely do not disappoint anyone. One example of an animal-free circus that many people know about is Cirque du Soleil. Cirque du Soleil is a circus that provides entertainment without the use of animals and has all kinds of different crowd-pleasing performances with using nothing but props, dancers, and talented acrobats. This is only one of the many animal-free circuses…

Words 1011 - Pages 5

Personal Narrative: The Trip To Las Vegas

grandmother Nancy were packed and ready for the time of their life. They took a 2 day road trip from Oregon to Las Vegas. When they arrived in Las Vegas they were excited to see the big city lights. That evening they dressed up in their finest for the Cirque Du Soleil show. Once the show was over they walked down the strip to The Bellagio to see the fountains. The rest of the trip was spent visiting family, shopping and eating at some of the city's best restaurants. “ It was one of the best trips of my life”…

Words 279 - Pages 2