Civilian Screen Printing Case Study

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Civilian Screen Printing is a custom printing company that operates in the Kitchener/Waterloo area. The website offers customers links to two different styles of products. The first is a catalogue to view all the clothing and apparel they sell and print on. There are twelve categories of products in the catalogue. The second is all the promo products they sell and print on. These products include items such as mugs, stress balls, and USB drives. There are fourteen categories of products to choose from for promo items. Customers can use either of these links to decide on the products they would like and to place an order. There is also an option to design a tee online. This way customers can upload images and design the clothing for their preference. The company …show more content…
There are many of these businesses ranging from corporations to non-profit organization and from service industry to the agricultural sector. More businesses are also becoming social or showing more social responsibilities. For example many businesses explicitly say that they are committed to their corporate social responsibilities.This will increase Tee Talent’s customer base. It is very important to establish a good relationship with existing clients as these can be bring many referrals or the very least come back as repeat customers in the future if they are satisfied with Tee Talent’s services.
Growing retail industry means higher demand for promotion products and graphic design.The many retail businesses will compete and advertise more therefore will need my promotional products. Since Tee Talent has these services as well as a public speaking service, this means it can capitalize and leverage the power. It can bundle different services such as T-Shirts and other promotional products. This will not only increase Tee Talent’s revenue but also make a strong

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