Essay about Cmr Enterprise

Words: 971
Pages: 4
Open Document
This particular case depicts the history and issues faced by a relatively small company active in the custom architectural millwork industry for the past 25 years. The new owners wanted the newly-acquired company to grow even further.
The first few months seems to have been a success - Marcus spent a lot of his time with employees and customers, learning the field since he was, as mentioned in the text, an "outsider". However, keeping the company's integrity and image intact was a priority.

However, the problems outlined in the case seems to start - or at least have been worsened - with what will become CMR's largest account, Blackstone Homes.

Problem Identification

After reviewing the text in question, three major problems stand …show more content…
However, for any IT solution to bring tangible additional value, it must be easy to use and should not impose additional work. It is supposed to simplify the work, not making it more complicated.

3) The right people on the right place
Again, according to the text, there was a clear misunderstanding between both parties; it was even referred as a "shouting contest", which is far from being a normal and healthy business relationship. The Key Account Managers (from both sides) could not agree on contract terms and conditions. It could therefore be a good thing to change points of contact and see if the situation can be resolved; a stronger relation, transparency, honesty and "business awareness" between the two companies might also help straighten things out.

4) Additional ideas
The solution to increase profit may not be by simply increasing selling price. We would suggest CMR to run an audit on their Supply Chain, Logistics and Selling, General & Administrative Expenses to see if cost reductions are possible. Could modern machinery help cut their production costs? Could they outsource some of their non-core business or reduce raw material costs by creating a joint-venture with a competitor? Chasing down inefficiencies in the production line can be even more effective than a price increase.

Recommendations

Using the previous points, we would suggest the three following
Show More

Related Documents: Essay about Cmr Enterprise

Brand Management Essay

definitions of CRM: The deficiency in of clarity about CRM is evident in CRM terminology. CRM is often used as ‘relationship marketing’ (RM), ‘customer relationship marketing’ (CRM), ‘enterprise relationship marketing’ (ERM), technology enabled relationship marketing’ (TERM), ‘customer managed relationships’ (CMR), ‘customer management’ (CM). It is also known to be as an explicit IT solution such as a data warehouse or a precise application such as sales force automation. The definitions of CRM…

Words 2213 - Pages 9

Essay on Economics and California Management Review

A TRIBUTE TO OLIVER WILLIAMSON: Williamson’s Impact on the Theory and Practice of Management David J. Teece A lthough unknown to most CEOs, at least until his recent recognition by the Nobel Economics Prize Committee, Oliver Williamson has had a large impact on management theory and practice. There are many organization and strategy questions where his research is highly relevant. He has spent much of his career trying to understand how things ought to be organized to promote efficiency, minimize…

Words 4611 - Pages 19

Research Paper Energy Service Company

Energy Services Company (ESCO) business in India: Market Opportunities and Barriers Contents 1. Objective ........................................................................................................................... 2 2. Meaning ............................................................................................................................ 2 3. Business Models ........................................................................................................…

Words 6567 - Pages 27

Marketing Plan For BMW Australia

Marketing Plan for BMW Australia (BMW i8) By: Mohamed Farah Student ID: s3300347 Program: BUSM1524 Marketing Management (Spring 2014-2015) Lecturer: Tiffany Winchester Table of Contents Executive Summary 1 1. Background Analysis 2 2. Marketing Objective & Business Strategy 3 2.1 BMW Australia Market-Share Objective 3 2.2 Strategic Business Unit 3 3. Segmentation, Targeting & Positioning 4 3.1 Market Segmentation for BMW i8 4 3.2 Targeting 7 3…

Words 4139 - Pages 17

Essay on Managers Explore and Exploit

Exploit Author(s): Charles A. O'Reilly III and Michael L. Tushman Reviewed work(s): Source: California Management Review, Vol. 53, No. 4 (Summer 2011), pp. 5-22 Published by: University of California Press Stable URL: http://www.jstor.org/stable/10.1525/cmr.2011.53.4.5 . Accessed: 27/11/2011 04:22 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars…

Words 9245 - Pages 37