Coca-cola Company Essay

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Table of Contents
Ⅰ. Overview……………………………………………………………………………..3 Ⅱ. Mission and Vision…………………………………………………………………...3 a) Mission…………………………………………………………………….3 b) Vision………………………………………………………………………3 c) Culture……………………………………………………………………...4 d) Philosophy………………………………………………………………….4 e) Plan…………………………………………………………………………4 Ⅲ. Brief History…………………………………………………………………………..5 Ⅳ. Performance Profile…………………………………………………………………...7 a) 5 years performance…………………………………………………………..7 b) Investment and Expansion…………………………………………………....8 Ⅴ. Market and Competition Profile……………………………………………………...8 a) Domestic……………………………………………………………………...8 b) Global………………………………………………………………………...9 Ⅵ. Analysis of Data……………………………………………………………………..10 a) Average, Ups and Downs……………………………………………………10 b) Highlights……………………………………………………………………11 c) Comparative Analysis……………………………………………………….11 d) Forecast/Projection………………………………………………………….13 Ⅶ. Summary and Conclusion……………………………………………………….......13 Ⅷ. Reference…………………………………………………………………………….14

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i.

Overview

This research pays attention to the brief history, investment, competition profile and the future plans of the Coca-Cola companies as well as focus on the statistical analysis of its market performances. ii. Mission & Vision f) Mission g) Vision h) Culture i) Philosophy j) Plan

Coca-Cola was created by Dr. John Pemberton in 1886 and growing fast. In 2008, it has been operated in more than 200 countries and produced almost 450 brands. 1 However, the world is challenging and changing today. The coca cola company recognize it and realize the trends and forces of globalization and technology will have far- reaching influence on the company in the future. The secrets of success of the coca cola company are their overall mission and vision, and the business philosophy that promote the development of the coca cola company positively. a) The Coca-Cola Company Mission

The development of a small company to a global enterprise, the Coca- Cola companies have their particular modes of operation. They want to create enormous change, whether on people or the world. Their successes indicate that have good mission is very significant for a company. Here is the Coca-Cola company mission: 2
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To refresh the world - in mind, body and spirit To inspire moments of optimism - through our brands and actions To create value and make a difference everywhere we engage

b) The Coca-Cola Company Vision After few years hard working Coca-Cola has developed a unique system to achieve mission, the following areas is the main parts to deliver on their mission.
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Profit: Maximize return to shareholders, while being mindful of overall responsibilities People: Being a great place to work, where people are inspired to be the best they can be Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy people's desires and needs Partners: Nurturing a winning network of partners and building mutual loyalty Planet: Being a responsible global citizen that makes a difference

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Productivity: Be a highly effective, lean and fast-moving organization. 3

c) A unique culture In fact, no matter what kind of company it is, they must have secrets of success. One of most important factors is culture. So what's unique culture behind the Coca-Cola company success?
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Sense of responsibility: As the world’s largest beverage company, the Coca-Cola companies focus on the quality of products. They try their best to provide good quality of beverage in order to meet the requirements of customers. Highly talented and motivated associates: The Coca-Cola companies have many employees. They are not only actively toward work, and creative. Everyone is rich and indispensable individual and the power of combination is strong. Thus, once they work together to create more profits. Passion: Their achievement is depends on the passion. The passion of manager to employees, the
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