The letters between an executive, Mr. Ira C. Herbert of the Coca-Cola company, and a
representative, Richard Seaver, of Grove Press discussing the use of the slogan “It’s the real thing” ,
demonstrate many satirical and rhetorical devices throughout.
Firstly, examining the letter sent from Herbert to Seaver, Herbert comes off very
sincere in his complaint to Seaver. Using a kind, pastoral tone, as well as courteous and composed
diction, he calmly presents his case without the use of vulgar…
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