Background information on event: This following Crisis tabletop exercise will be for the brand Vita CoCo, who is recently going through a terrible PR nightmare. On April 25th, 2017, a nurse from New York, Barbara Kline swallowed a squid like looking creature at the bottom of her coconut water; however, she has only recently just posted the image that went viral. She got violently ill after consuming the mystery substance. The squid like looking creature has been sent to a lab to be tested.
Assessment: Welcome everyone and thank you for joining me today. I appreciate your time and interest participating in this simulation today.
Organization: Vita CoCo
Purpose and Objectives: The purpose of this is to practice our responses and continue…show more content… We need to confirm if the the coconut water was mispackaged. We take consumer inquiries and product quality issues very seriously, which is why we opened up an investigation. We are aware that we aren’t the ones physically packaging and distributing our merchandise; however, we are responsible for any mishaps with our items.
Problem Statements:
Do we recall all of our products to ensure safety for others?
Do we change distributors after this incident?
How will we make sure this doesn’t happen again?
Messages for Narrative #1
Message #1___9:30am
To: All Employees
From: Social Media Manager
Message:
We are still monitoring the media and seeing negative feedback about our brand. Please do not post, tweet, or speak about this issue on any social media platforms at this time. The social media department is planning on responding to all concerns and questions individually.
Message #2: __12:00pm
To: Social Media Manager
From: Director of Public Relations
Message:
Provide any and all updates to the public via Facebook and Twitter. Additionally, make a microsite and answer all questions. Utilize this sight to also provide information and updates about the victim and the investigation.
Message #3:___4:00pm
To: Social Media Manager
From: Director of Public
