There are a lot of issues surrounding the availability heuristic. The main issue is that humans have an easier time remembering events or reports that had a strong emotional reaction, particularly if it was a negative emotion like anger or fear. This means that people overestimate their chances of something terrible happening to them, even if they have only heard about this horrible event a few times. In the book “Riveted”, Professor Davies uses the example of women in their forties believing they are at high risk for breast cancer. The news has covered breast cancer awareness extensively as of late, and this has caused escalated fear of the disease. The likelihood of …show more content…
The availability heuristic is almost manipulated by the news media. In “Riveted”, Professor Davies describes a feedback loop. He states “The availability heuristic makes us think the portrayed events are common, which makes us think they are important, which fuels our desire to know about them, which causes a feedback loop into the media”. The media uses the emotional reactions of humans to get higher amounts of views on the stories they report on. The availability heuristic will likely focus predominately on negative events that are common because of