Essay on Cola Wars

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UNIVERSITY OF SOUTHERN CALIFORNIA
Physical Education Program

PHED 102a: Weight Training

Instructor: Jennifer Rooney, M.S., C.S.C.S
Office: PED 108
Office Hours: To be determined and by appointment
Email: jrooney@usc.edu

Course Description
An introductory course designed to help each student: improve muscular strength, gain knowledge and understanding of weight training theory and practice, develop a personalized weight training program.

Course Objectives
To gain knowledge of basic anatomy, exercise physiology, and wellness principles
To gain fundamental knowledge of physiological principles: strength training benefits, strength training effects, and strength training principles.
To develop an individualized weight training program based on fitness goals.

Textbook
Manual posted on blackboard.

Participation/Attendance
Constant attendance and participation is a minimum requirement for completing a performance class. Therefore, your degree of attendance will be a large determinant of your final grade.

Class Meeting Information
Classes will meet in the Cardinal Room of the Lions Center. Students must bring student I.D.’s to enter the building.

Equipment
Proper workout attire, water, towel, notebook, and pen/pencil.

Locker Room
USC Physical Education IS NOT responsible or any lost, stolen or damaged property. If you choose to bring any valuables to class, it is strongly recommended that they be locked up during class. Locker rooms are available in the PE building and the Lyons Center.

Blackboard
Class information will be posted.

Evaluation Criteria

Participation/Attendance 30% 1RM Testing 5% Workout Log 5% Quizzes 20% Midterm Exam 20%
Final Exam 20%

Any student requesting academic accommodations based on a disability are required to register with Disability Services and Programs (DSP) each semester. A letter of verification for approved accommodations can be obtained from DSP. Please be sure the letter is delivered to me (the instructor) as

Cola Wars

Courtney Bohen Esheet Modi MGMT E-5000 Section 2 Spring 2015 Cola Wars Over time, the US carbonated soft drink industry has developed from a fragmented industry of many small players into one dominated by two key players: Pepsi and Coca-Cola. By 2009, these two giants generated 72% of the sales of the entire industry. (Yoffie & Kim, 2011, p. 2) However, the recent decline in US per capita CSD consumption (Yoffie & Kim, 2011, p. 1), now poses a threat to Pepsi and Coca-Cola’s most important…

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Essay on Cola Wars

Cola Wars 1. Is the industry that Coke and Pepsi compete in an attractive one? What about the CSD bottling industry? What have profits in each industry looked like historically? Concentrate Manufacturing appears to be attractive with large margins and low capital requirements Bottling has much lower margins and expensive capital requirements Coke & Pepsi’s domestic operating margins have been increasing whilst international operating margins appear to be declining or stagnant. Pepsi…

Words 580 - Pages 3

Cola Wars Essay

market. “The most intense battles in the so-called cola wars were fought over the $74 billion carbonated soft drink (CSD) industry in the United States.” Although still in the lead, recent sales of CSD have declined. For years, the rivalry between Cola and Pepsi has provided a competitive advantage for both parties, motivating each to do whatever is necessary to stay on top. John Pemberton, a pharmacist in Atlanta, Georgia formulated Coca-Cola in 1886. In 1891, Asa Candler gained knowledge of the…

Words 510 - Pages 3

Essay on Cola Wars

1. The concentrate producers, Coke and Pepsi, purchase and blend raw material ingredients such as caramel coloring, phosphoric or citric acid, natural flavors and caffeine, then package the mixture and ship it to bottlers. Bottlers major purchases and inputs in the process are packaging (cans and bottles), and sweeteners (carbonated water, sugar and high fructose corn syrup). They add their contribution to the concentrate, package up the final concoction, and deliver it to the final customers, mainly…

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Cola Wars Essay

Class: EMBA 7550 – Strategic Management Case: Cola Wars Why historically, has the soft drink industry been so profitable? There are multiple reasons why the industry is so profitable. Using Porter’s 5-forces model we have the following factors: Availability of the substitute, thereat of new entrance (barrier of entry), bargaining power of the seller and the buyer. First, concentrate producers and bottlers working interdependent, which benefit most CSD producers outsourcing these services and…

Words 556 - Pages 3

Cola Wars paper

Coke and Pepsi – Cola Wars A1) Porter’s five forces analysis of why this industry has been profitable: Threat of new entry – Extremely low There are many different barriers to new entry in the CSD industry. Some of them mentioned in the case are: Bottlers – Pepsi and Coke have exclusive franchisee agreements with a lot of bottlers since they are a crucial step in the chain. The exclusivity of these restricts the bottlers from working with anyone else so newcomers would be at an extreme disadvantage…

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Cola Wars Case Essays

Cola Wars Case Threat of new entrants: Medium The entry barriers for new entrants are relatively low, since there are no switching costs and capital requirements are relatively low. As mentioned in the case, a typical concentrate manufacturing plant that could cover the region of the entire United States cost between $50-100 million to build. However, Coca Cola and Pepsi have a significant brand advantage, and have claimed 72% of the US CSD market share. Consumers have developed brand loyalty and…

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The Cola Wars Continue Essay

information regarding the other company’s intended course of action. As a result of the cola wars, bottlers were pressured to increase spending on marketing and promotion, new packaging and product, and allow for widespread retail discounting. There are different “battlefields” on which Coke and Pepsi compete, such as marketing, bottling decisions, formula, and alternative products. On the marketing field, Coca-Cola claimed to be “American’s Preferred Taste” in 1955. Pepsi launched the “Pepsi Challenge”…

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Cola Wars Essay

Samantha Napier Business Strategy Dr. Randall January 22, 2015 Using the five forces do an analysis of the industry structure of the concentrate producers. Suppliers: In this industry, the raw materials needed to produce concentrate diet and regular are your basic supplies such as sugar, artificial sweetener, color, water, flavor, and high-fructose corn syrup. These are basic supplies you can find anywhere; therefore producers have no power over the pricing. Coke and Pepsi also have the freedom…

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Cola Wars Case Essay

Cola Wars Continue: Coke and Pepsi in the 21st Century Concentrate Producers and Bottlers were two of the four major participants that were involved in the production and distribution of Carbonated Soft Drinks (CSDs) in the United States. The Concentrate Producers (CPs) were responsible for blending raw material ingredients, packaging the blend in plastic canisters, and shipping it to the Bottler. Using Porter’s Five Forces analysis for the CPs industry, we determined that…

Words 1179 - Pages 5