The social dimension of Collin-Lachaud & Vanheems (2016) involves social intended interactions. Collin-Lachaud & Vanheems (2016) express that the social dimension is an important dimension for understanding a hybrid shopping experience. This vision reflects our data, because social intended interactions provide information how the participants experienced their hybrid shopping process. The participants described several social intended actions during their hybrid shopping process. Those action are mostly related to the offline environment. The most explained social interaction was related to asking advice or help. For instance, by asking help and advice from staff, salesmen or shop assistants. Those interactions with staff are experienced
