Comer Brook Case

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This SWOT analysis of Athlete's Warehouse provides a comprehensive look at the company's internal and external opportunities, challenges, and advantages and disadvantages. Strengths Expertise and Knowledgeable Staff: Colin's expertise in physical education, coaching, and sporting goods sales gives Athlete's Warehouse a competitive advantage when it comes to offering knowledgeable advice to clients, particularly with regard to athletic apparel and footwear. This knowledge can increase client loyalty and happiness. Unique Product Offerings: Athlete's Warehouse caters to a certain group of people who play sports and engage in leisure activities by specializing in high-quality athletic footwear and apparel. By concentrating on offering superior products that aren't easily found in other …show more content…
The enhanced visibility resulting from this strategic placement could lead to a rise in sales and market share. Weaknesses Previous Business Challenges: The closure of Comer Brook store is evidence of past difficulties running and maintaining a comparable enterprise. This shortcoming could give rise to doubts about their capacity to successfully navigate financial or operational obstacles in a new endeavor. Financial Dependence: There is a risk in depending on Ed's funding to launch the company. The funds required to open and run the store may be hampered if Ed is reluctant to contribute because he worries about his retirement savings. Limited Management Resources: As the primary manager, Colin has additional responsibilities, like managing high school contracts. This restriction may have an impact on the store's regular operations and capacity to deal with unforeseen difficulties. Limited Staffing Resources: Having a small staff could make it difficult for the store to provide consistent customer care at busy times, which could have an effect on client
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