Essay on Commercials: Advertising and Underlying Selling Points

Submitted By kittensmiley
Words: 581
Pages: 3
Open Document
Why Commercial Ad’s Work?
We are surrounded by commercial advertisements that compete for our attention. We are drawn to many different types of media. They attract men and women by inspiring us to purchase products they endorse; through sexuality by exploitation and the co-rosiness of child like cartoon images. One would think they were selling merchandise, but that’s not necessarily so.
Through advertising and marketing you can gain ones attention and turn a profit for your business. According to a consumer “These underlying selling points, ad focus to what consumers may find as more important than just the product they are selling” (Reed 2009). “Advertisers spend too much time trying to get you to spend your dollars” (Reed 2009), on the number one selling product. This will give the consumer great potential and turn a high profit; sending you home with empty pockets. This is far too much to stomach; after the fact you were sold on infatuation. Furthermore, one would think buying what they need is more sufficient then without the “hype” (Reed 2009).
Since advertising became a big business the use of sexually suggestive images sell just about everything really emphasizes the point that sex is a merchandiser's best friend. When we look at big companies like, “Old Spice”; they tend to target their audience from a much larger scale. They focus on the intelligence to lure women into buying their product; made for a man. This is interpreted in a way a woman can fantasize how the product works well when used by her man. Sure, this attention-getting strategy is popular, but does it work. They show famine excitement by showing the masculinity of a man chest while he’s in the shower; gives you the desire of putting you in a feel good mood; not focusing on the product being sold. It’s more likely to gain your attention; however, misuse of sex appeal can be costly. It ponders human desire, by empowering women and exploiting men. They provide an easy source of income for women. In the, “Old Spice commercial, with the man on a horse”, he’s advertising body spray which contains a blatant and hilarious
Show More

Related Documents: Essay on Commercials: Advertising and Underlying Selling Points

Solar Feeder Internet Version Essay

potential to produce profits. After reading more about the background information, there is plenty of information to support that there is a potential market to feed the demand of solar feeders. I have come to the conclusion that there are some underlying problems with the way things are currently being handled but there is room for improvement and I feel the business has potential if the problems are addressed and the proper changes are made. There are several problems that came to…

Words 1126 - Pages 5

cigarette case Essay examples

alleging that defendants' advertising and marketing practices violated California's unfair competition law (UCL). The trial court granted defendants' motions for summary judgment and entered judgment for defendants. The California Court of Appeal, Fourth Appellate District, Division One, affirmed the judgment for defendants. Plaintiffs petitioned for review. OVERVIEW: The court concluded that plaintiffs' claims were preempted by the Federal Cigarette Labeling and Advertising Act (FCLAA), 15 U.S.C…

Words 9488 - Pages 38

The Rise and Fall of the Dot.Com Bubble Essay

through funding by the US military so as to discover a means of making possible communication in the event of nuclear conflict . Until the beginning of 1990s, though, the Internet was the sphere of influence of academics as well as researchers as commercial use was proscribed. A process of commercialization began in the late 1980s and the wider use this encouraged was to be given an additional heightening with the emergence of the World Wide Web in the beginning of 1990s. The progress of browsers in…

Words 3371 - Pages 14

Brand and Iconic Brands Essay

icons. Instead, as Snapple shows, marketers wanting to build icons must think in terms of ‘culture share’ Market Leader Summer 2003 HE ‘MIND-SHARE’ branding model took off in the US in the 1970s. In a series of articles in Advertising Age – later expanded into the best-selling book Positioning: The Battle for Your Mind – Al Ries and Jack Trout put forward a simple argument: for a brand to succeed in a society in which the volume of mass communication far exceeded what consumers could digest, it must…

Words 3700 - Pages 15

Marketing Women Essay

nothing new, but the recent cliché aura surrounding body obsession and dissatisfaction in today’s young women gives us reason for concern. The natural question is where are these attitudes coming from? Foremost scholars and investigators of this topic point a finger at the media, claiming its unrealistic portrayal of women has caused our culture of obsession. Others claim our culture of obsession is fed by alternative means (i.e. genetic predisposition, brain psychology, physiology, and childhood origins)…

Words 4472 - Pages 18

Study Guide: Consumer Behavior Essay

anchor- a. Ex: Pricing (providing a comparison price) b. Comparative and TV advertising (choosing a comparison brand, patterning a commercial) 2. Refining Anchoring & Adjustment- a. Ex: Ad claims & disclaimers (writing brand claims & disclaimers) b. Pricing (surcharges, discounts, payment, & refund schedules that optimize satisfaction) c. Anchoring & Adjustment: Individuals anchor perceptions around a reference point. Preferences are then made relatively rather than on an absolute basis i. Purchase…

Words 6126 - Pages 25

Chapter 1: Marketing: Creating and Capturing Customer Value Essay

relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 4-5 Skill: Concept Objective: 1-1 2) According to management guru Peter Drucker, "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set…

Words 9743 - Pages 39

Dell Case Study Essay

outfitting session for people to give input online. Dell support provides information regarding trouble shooting problems. Customers can access the information via popular sites, content types and technical support sites. 3. What are dells unique selling points? Customisation of product Direct sale to customers Various mode of purchase available Special discounts available 4. What are the strategies Dell’s uses to generate revenue? Dell built its reputation as a leading technology provider…

Words 2054 - Pages 9

Essay on Financial Reporting, Financial Statement Analysis and Valuation a Strategic Perspective, 7th Edition James M. Wahlen, Stephen P. Baginski, Mark Bradshaw

CHAPTER 1 OVERVIEW OF FINANCIAL REPORTING, FINANCIAL STATEMENT ANALYSIS, AND VALUATION Solutions to Questions, Exercises, and Problems, and Teaching Notes to Cases 1. Value Chain Analysis Applied to the Timber and Timber Products Industry. Exhibit 1.A below contains a depiction of the value chain. The links in the value chain are as follows: 1. Timber Tracts: Plant and maintain timber tracts (Weyerhaeuser) 2. Logging: Harvests timber (Weyerhaeuser) a. Sawmills:…

Words 14511 - Pages 59

Essay on Responsible Business

smaller organisations. One example of this is Richard Branson committing to use all profits from his travel firms into renewable energy technologies, such as biofuels [4]. “Corporate social responsibility recognises that the private sector’s wider commercial interests require it to manage its impact on society and the environment in the widest sense. This requires it to establish an appropriate dialogue or partnership with relevant stakeholders, be they employees, customers, investors, suppliers or…

Words 1915 - Pages 8