When I think about marketing, what you see is what you get. First impressions are everything. The public depicts their knowledge of a person/product by what they see, what they hear, what they have read, and/or what they have personally experienced. The majority of most people promote themselves without even noticing it. Whether you’re conducting a formal interview or on Facebook posting informal photos, you’re marketing yourself and what you have to offer. I personally think that some marketing strategies are stereotypical. When you think of a video vixen, you think of a black voluptuous woman; when you think of trailer parks, you think of a white uneducated person; and when you think of seasonal workers, you think of immigrants. Marketing is all about perception. It’s all about taking the public’s opinion, promoting it, and building a reputation off of it. It’s about meeting a consumer’s needs and wants rather or not if it is stereotypical or gathered up knowledge. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association Board of Directors, 2014). A brand’s success is dependent upon product, place, price, and promotion. You have to put the right product, in the right place, at the right price, and with right promotion. I think the placement of the product is the most important. You just need to
