Company G Mission Statement

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Introduction
Through numerous amounts of concept and prototype testing, Company G has spent time in perfecting their craft. Company G is a team of designers and engineers specializing in the production of high-quality portable vacuum cleaners and accessories. The appliances were designed with the idea of aiding the consumer, to make their daily lives easier without the burden of being clunky and difficult to use. Company G’s product line of dependable vacuum cleaners has set them as a highly regarded firm in the electronics market.

Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, …show more content…
To identify Company G’s products, it’s appropriate to label them as specialty goods. The product is seen as overloaded compared to a simple vacuum cleaner, making itself distinguished as a higher quality brand. Similar to comparing a Kia against a Lexus car.
Target Market

Company G’s product line was initially unveiled in multiple large retail stores and malls such Walmart, sears and Macy’s in the U.S. The intended target market Company G’s product line is focusing on is middle to upper-class, stay at home American house wives. Consumers who are more likely to stay at home and use the products where it was mainly intended all throughout the day. The list of products Company G produces was aimed to help maintain a clean and effective house.
Competitive Situation Analysis
Analysis of Competition using Porter’s Five Forces Model Automatic and simpler isn’t always better. It comes at a cost. The technology and energy used to make these products function well is expensive. This leads the sale price to be a little costly for some. Which is why for lower income households, they may opt for the even simpler, but manual dust pan and
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