There is no doubt that the vast majority of people have noticed the hideous way by which men are portrayed in daily seen advertisements. In their article, Sacks and Smaglick argue the way the sexism is subtly disguised nowadays. The introductory paragraph is powerful, because it clearly states the unacceptable scenario of depicting men as idiots, which the majority of advertisers follow in order to sell their products. The authors built their credibility as they began the article with stating the pro side of the advertising status. This group claims that “men are privileged” and that “men simply don’t care how they’re portrayed.” However, the authors relied on ethos to refute those claims. For instance, they referred the National Center for