Comparison Of Chipotle And Taco Bell

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Although Chipotle and Taco Bell are all Mexican-style fast food restaurants, the concepts this two companies focus on are totally different. Quality is most significant thing for Chipotle; however, Taco Bell pays more attention on quantity. Since the mission of Chipotle is “Food With Integrity”, it may prefer to operate all the restaurants by itself to tightly control both the service and food quality. While, the goal of Taco Bell is to grow rapidly in worldwide-scale, so they chose to do franchising to gather more resources to achieve the goal as soon as possible.
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