the characters are in a walk-in fridge filled with Heineken beers, neatly organized and displayed as one would with clothes. The scene ends with the women investigating the commotion, looking just as confused as they were previously. The company’s logo: “Heineken, give yourself a good name” is shown at the end of the commercial.
The success of this advertisement lies on the audiences’ pre-existing stereotypes on masculinity versus femininity. In the commercial, the females express their happiness…
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