This minimal structure enables the movement to keep operating costs small and help it to adapt to frequent changes in the political and social landscape. (Marc Andrew)
Due to its unique model, most of MoveOn.org action are initiated through public petitions, elements such as the movements goals, activists and conscience constituents, that are usually associated with any social movement (labor, civil right, gay right, etc.) can be illusive to recognize in the case of moveon.org. Hence, the examination of the MoveOn.org top petitions and actions shall help understand who the activist and conscience constituent are and what the goals are.
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