The world knows cigarettes, the world knows how bad they are for you and how they can cause cancer. Second hand smoke can affect a child’s health harshly in many ways, all because of the smoke they inhale. The Chilean Corporation against cancer is appealing to parents because they show that second-hand smoke can harshly affect your child’s life with the use of imagery and tone which appeals to emotions. Conac is easily appealing to a more adult and parent like audience by using children. Not only Is it a child, but a child crying. Most parents do not want to see their child crying or in any pain, no matter if it’s emotional or physical. This really touches the minds and hearts of the parents seeing it because of the child’s state. Conac shows a…show more content… Conac shows the boy in a dark place, alone and seemingly helpless looking. From the reader’s point of view, it’s uncertain why a child was left unattended, but obvious why the child is unhappy. He is alone, crying, and that by itself will emotionally engage the reader from the beginning. The child is crying and there is a bag on his head. The author is making a visual of the child being suffocated with a bag on his head to show an alternative reality to what is actually happening. The bag in the picture represents the smoke, the smoke is suffocating the child in the same way as if a parent put a bag on their child’s head and suffocated him to death. In our world today, simple ads do very little to hook the viewer into going along with the ad, or look into anything about it. In order to persuade the viewers you have to use physical or emotional pain. Whether it’s being shown or visualized, the ads that show emotional and physical pain are the ads that will stay in the viewers’ minds in addition to making them think. Conac uses a great source of imagery and tone to connect the viewer with the ad and hopefully change the viewers’ mindset on second-hand
