With little to no media on conscious businesses, they aren’t gaining popularity. Once consumers are more aware of the change in attitudes, businesses will have more people start to want to work and buy product from these companies. Nurse Next Door does not even have to advertise for their job openings because many people are wanting to work for a corporation that puts the employees first and treats them with values. They fired one of their customers because of they way they treated Nurse Next Door’s employees, showing how they hold their high ethics. More people are becoming involved in their community and want to buy from business that are also giving back. In return the business that are revolutionizing their products will fall short and start to lose money and product. The ones that will start to change will look to these other business as guides to how change, making theses industry the leaders for tomorrows future. For example, MEC had a process to be informed of how their product was being created and the inspections on it. There was a time delay in the information and the product was sent off, but was made incorrectly. The CEO had to make a decision of what to do with the product, the options were destroying the product, sell it, or give it away. He made the decision of destroying six million worth of product because it doesn’t support the image of the company. They made a hard decision but other companies will handle the problem differently but if they change their business ethics than they might go talk to MEC for help in their