Consumer Behavior Rhetorical Analysis

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Consumer Behavior UoPeople Unit 5
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The advertisement consists of utilizing methods drawn from Dr. John Watson, which Darth Vader is the key spokesperson that is being associated with the product because of how his ethos involves deviating from the common path to a path less traveled, and it is seen in the series how he attained immense power for the better part of his life by going this route. Inherently, it is seen that organic juice containing nothing but the juice provided by the respective fruit or vegetable is almost taboo because of how corporations have classically conditioned everyone to sugar and other cheap products to bend to will of the consumers, however, the juice has the power to make it because of the core values that are represented, which one must take the path less …show more content…
Necessarily, the Dark Side does not have to be evil, for this side could simply be the side that is less traveled, which the basis for this advertisement is that one should take a ride on the less beaten trail to try the juice that is all organic and packed with nutrients. Darth Vader is also a well-known spokesperson that is the neutral stimulus, which the association of him and taking the path less traveled is being made with the juice whenever the consumer is seeing this advertisement, and this becomes conditioned to whenever the consumer sees Darth Vader if the advertisement had a true impact. The use of Darth Vader is seen as an example of using mnemonics to create familiarity with the brand, and mnemonics have been studied by scientists for many years because of their usefulness to helping a subject remember a key point, which eidetic images stimulate visual memory if they are encoded into the memory, (Brink,

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