Consuming Kids: The Commercialization Of Child

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Marketing and How Children are Targeted
Introduction
Marketing to children has become an apparent social issue in today’s society. It has become a significant area of research since it brings awareness to how marketing negatively affects children. For instance, marketing has been acknowledged as a significant social issue amongst children under the age of twelve. On average, children aged eight to ten have been exposed to 7.5 hours a day to media content, like: television, computers, newspapers, radio, magazines and movies (Tepperman et al, 2014). Making references to Adriana Barbaro and Jeremy Earp’s documentary film, “Consuming Kids: The Commercialization of Childhood,” and several other resources, this paper will argue how marketing has become a social problem among children. It will further emphasize the techniques …show more content…
(Director). (2008). Consuming Kids- The Commercialization of Childhood [Video file]. Retrieved from https://www.youtube.com/watch?v=g1ThqDahd7M.
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Briesch, R., & Bridges, E. (2006). The ‘nag factor’ and children’s product categories, International Journal of Advertising, 25:2, 157-187, DOI:10.1080/02650487.2006.11072961.
Calvert, S. (2008). Children as Consumers: Advertising and Marketing. The Future of Children, 18(1), 205-234. Retrieved from http://www.jstor.org.uproxy.library.dc-uoit.ca/stable/20053125.
Saraf, V. (2013). Impact of celebrity endorsement on children through TV advertisements. International Journal of Marketing & Business Communication, 2(2), 53-64. Retrieved from http://search.proquest.com.uproxy.library.dc uoit.ca/docview/1478016706?accountid=14694.
Tepperman, L., Albanese, P., & Curtis, J. (2014). Principles of Sociology Canadian Perspectives (3rd ed., p. 63-65). Don Mills, Ontario: Oxford University
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