Consumption In China

Submitted By praneethram
Words: 465
Pages: 2
Open Document
Chinese income per capita

What does consumers want  experience

when they drive
 sophisticated automobiles to fulfill their various activities
 Accommodate parents, kids, women and guests  Shift towards vehicles and segments offering more appealing content and features Interesting facts….
Automobile sales in china

Vehicle Demand in China
Rising demand of cars


Trompenaar’s Dimension
 Universalism

 Neutral

vs Particularism

vs affective

 Achievement

versus ascription

Need of Chinese consumers
The

number of upper middle class to upper class consumers in the
Middle Kingdom’s urban centers is larger than the total populations of many developed countries



There are at least 80 million consumers with cash to spend
Many

foreign automakers make China-specific models with longer wheelbases. The reason? Chinese car owners prefer to respectfully give their passengers more legroom



Like many consumers in the Middle East, Chinese like privacy, which means that if they can afford it, they go for large roomy cars and tinted windows. Convertibles are viewed as too exposed.

Car segmentation in china
Chinese car purchasers can be segmented into five main customer :
Fashion

chasers are willing to try new things, pursue trends and are technology-driven. They like to be under the spotlight.
Hedonistic life-lovers have more modern values and focus on enjoyment and the pursuit of happiness.
Status seekers see cars as status symbols that allow them to gain other people’s respect. They love new models and show them off in front of others. they also have the highest spending power Progressive achievers believe that work is an important way to realize their own values.
Family-oriented traditionalists focus on family harmony.
When choosing cars, they pay more attention to fuel consumption and low carbon emissions

Legal:
1. Chinese legal system is weak, unreliable and unpredictable 2. Major IP concerns about China
3. The Chinese rely more on developing relationship (Guanxi) rather than on written
contracts
Show More

Related Documents: Consumption In China

Marketing Analysis of General Motor (Gm) in China Essay

market in China. GM was a US automaker company, and entered the market of China by joint ventures. SAIC is GM’s major joint venture partner, and it had become the largest plant in China. GM was earning high profits from China by 2004. However, GM faced the challenges from both foreign and local competitors, overcapacity and intervention from Chinese Government. In 2004, the sales dropped sharply. The first part will be analyzed by STEP theory of the motor vehicle market in China in 2004. Then…

Words 3617 - Pages 15

porsche essay

‘Discuss the Decision of Porsche to enter the Chinese Market’ The Austrian engineer Ferdinand Porsche founded the German automobile company Porsche in 1931. Porsche has become known as a innovative reputable brand thought out the world, being known for high quality of workmanship and cars produced. Porsche offer a limited range of model of cars from the probably best known 911 Supercar , Boxster, Cayman and Panamera and the 4x4 cayenne. All different models can attract different needs for the different…

Words 1038 - Pages 5

Explain What Is A Primary Threat To China's Dream Of Economic Modernization

their homes in China, why do they prefer this method, and what is the problem with this choice of energy? A: Most people heat their home in China with coal. They prefer this method because it’s cheaper than other alternatives. The problem with coal burning is that it releases sulfur dioxide and many other poisonous chemicals. 4. What is affluence? A: The state where someone has a sizable amount of money or is wealthy. 5. What does the automobile symbolize for the Chinese? A: An automobile…

Words 594 - Pages 3

Are The Chinese Domestic Vehicle Producer's Strategies Good Enough To Be Implanted In Another Country?

anonymous Chinese official from the general office of China's public security ministry has told Boxun News, a citizen journalism site sourced by anonymous users, that the recent attacks against Japanese imported vehicles during anti-Japanese demonstrations in China was actually a business strategy launched by domestic vehicle producers. Even though the rioters who destroyed the Japanese vehicles were not arrested, they were secretly monitored by police, according to the official. These Chinese "patriots"…

Words 454 - Pages 2

Essay on 4P Marketing Mix final

MARKETING MIX – CITROËN DS3 Comparison France – China Grégoire Duffour - 20140202930 Marketing Mix of the Citroen DS3 in France and China Citroën is a French automobile manufacturer. André Citroën founded the company in 1919. The brand has always been known for its cutting-edge technology and, on several occasions, it revolutionized the automotive industry. Citroën notably created the “Traction Avant” in 1934, the utility H, the 2CV, DS, GS, BX, SM, CX or, XM which are all avant-garde…

Words 1702 - Pages 7

buick case Essay

market trends and needs in mind. This contains selling left hand driving cars in the right hand driving countries like India and Japan where their laws allows to operate such cars. When Chinese market share increased and became world’s largest passenger car market, they changed their market focus towards the needs of Chinese market, which concludes that where Buick lacked in making a true global strategy.  Buick has either made cars for the U.S. market and…

Words 1066 - Pages 5

Bmw in China: from Entry to Dominance Essay

BMW in China: From Entry to Dominance Introduction "In the next five to 10 years, China will be the biggest market for all brands and become a big area of competition," said Christoph Stark, president and CEO of BMW Group Region China to the China Daily reporter. "The most important thing is to be highly flexible and take chances, but also be prepared for some possible downturns in the market," Stark said. "For us the most treasured thing is the brand," he concluded. Hours later, while sitting…

Words 5385 - Pages 22

Essay about International Business

Import of Indian Cotton to the UK and the Export of UK Passenger Cars to the PRC Executive Summary In this report, the author has analysed the import and export business base in the UK. The report will be analysed Indian cotton exports to the UK and Chinese imports of passenger cars from the UK. The structure of this report is as follows: * To introduce the economies of the UK, India and China * UK import and export businesses * The steps of establish…

Words 5485 - Pages 22

marketing analysis Essay

Critically Analyze Marketing Environment of Nissan in Chinese Market Table of Content 1.0 Introduction 2 2.0 Critical Analysis of Nissan 4 2.1 Market Activities and Results of Nissan 4 2.2 Analysis of Environmental Forces 7 2.3 Response to Environmental Changes 11 2.4 Strategy to Changing Marketplace 13 2.5 Evaluation of Company’s Marketing Strategy 15 3.0 Conclusion 16 Reference: 18 1.0 Introduction Being founded in Japan, Nissan is perceived as a prestigious automotive manufacturer…

Words 5899 - Pages 24

Recharging China's Electric Vehicle Policy

POLICY OUTLOOK AUGUST 2013 Recharging China’s Electric Vehicle Policy Wa n g Ta o Resident Scholar SUMMARY Electric vehicles offer China an opportunity to reduce its reliance on foreign oil, improve air quality by curbing emissions from the burgeoning transportation sector, and enjoy the future economic benefits of being a global pioneer in an emerging industry. While the government has prioritized the development of electric vehicles, more can be done to ensure success. Recommendations 1. Open…

Words 3537 - Pages 15