Coors Beer: Film Analysis

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This is when he realised how important Coors beer was to some people and thought, bootlegging Coors’s beer would make a good plot for a movie.

In between being thrown around, set on fire and jumping out of buildings Needham found time to write the script for Smokey and the Bandit. This movie was to become his first attempt at directing a film.

Before his passing in October 2013, the films Director Hal Needham spoke to Pontiac Magazine about the movie’s inception.

During the interview he confirmed how popular smuggling Coors beer was in the south at the time. He then went on to say the having the cops chase the bootleggers during one of their runs might make a good plot.

He admitted that he planned to have singer Jerry Reed play the Bandit because Jerry was cheap to hire as he didn’t have much of a budget. However after letting his buddy Burt Reynolds read the script Burt then offered to play the Bandit. …show more content…
Finally comedian Jackie Gleeson joined the team as the pursuing Sheriff.

Needham explained that he visited Universal Studio’s transportation department searching for a suitable vehicle for the Bandit to wheel from the available pool of movie cars. He recalled how they had Ferraris and Lamborghinis, but nothing stood out as the sort of vehicle he envisaged a southern rebel like the Bandit driving. Back in his office he was flicking through a new car magazine and spotted a Pontiac advertisement for a back and gold Special Edition Trans Am.
“That’s it!” He’d found the
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